Please read the entire post. BTW - These are my feelings and how I reacted. I am not attempting to convince anyone else how they should react. You have to decide for yourselves.
I'll be honest - I had not heard of Sam Smith prior to his name being linked to the new Bond song. Since other artists were mentioned, I made no effort to seek out his music until he was named as the singer. Only then did I have a listen to some of his songs on YouTube and my heard sunk and I got a sick feeling in my stomach. Really, they picked this guy? Lovely melodies, but his voice was too high for my tastes. I was really worried for the Bond song.
I heard the teaser and relaxed a little - a hint of Thunderball and The World Is Not Enough. This could be interesting. All I could do was wait for the 25th September for the final product.
Finally, the day arrived. I waited for the song to play on BBC Radio 1. Would I like it? Would it suck? - Please do not suck, I hoped. Some of the title songs I instantly liked (which is most of them), others I had to warm to (AVTAK, YKMN and, yes, even Skyfall). Others I still struggle with (guess? cough, DAD, AWTD, cough) Where would this one sit with me?
After the usual radio waffle, the song began. Started well, then the voice came in - I was impressed. Starting in the mid-range (sorry musical vocab is not my strength) it began well. Not too extreme. For the first two minutes I was loving it. Maybe it was just a case of exceeding my expectations. But it continued to get better. So when the higher pitched sections arrived, I felt they were an organic continuation. Loved the 'melodic chorus' before the restatement of the title towards the end. That strings & piano, followed by that little drum motif. Excellent.
Initial reaction therefore was pretty good. Disaster averted. Then the search began for an mp3 version began, so I really listen to it (don't worry the CD-single is on order). Found one by the end of the end of the day and listened to it again... and again... and again. With each repeat the song went up in my estimation. I was enjoying it, humming it and trying to imagine it against the main title sequence. It was melancholic and haunting. It fit very well with the vibe I was getting from the trailers and plot points I have been hearing about the film.
To me not every Bond song needs to be bombastic and Bassey-esque. I love Goldfinger (who doesn't?), but equally enjoy the lushness of You Only Live Twice or the simplicity of From Russia With Love. I listened to Writing's On The Wall repeatedly over the weekend, and put it with the other Bond title songs in various playlist orders and found it more than held its own - even against You Know My Name or Skyfall.
I feel sad that some (many?) seem to hate it. If that is how you genuinely feel, fair enough. Music, like all arts, is completely subjective. Others have their reasons for liking it or disliking it.
I won't rush out and buy Smith's back catalogue, but on this one song he has me as a supporter. The only part of the negativity I do not understand is the vitriol and utter hatred that seems to come from some quarters, along with a group think mentality from others. I like to come to my own conclusions in life. Despite previous fears I was willing to give Smith his chance. To my mind, he has produced a great song. I like it and hope others come around to it in the future.