Posted 18 June 2008 - 03:07 AM
The vast majority of the filmgoing public doesn't need a marketing blitz six months ahead of time unless a film merits a special selling effort. Teaser trailers act mainly as a heads-up so that when the main marketing effort gears up a month or so before release, hopefully a light bulb goes on in some people's heads--"Oh yeah, I remember thinking I'd like to see that when it comes out. Guess I should make plans to see it." The films that get a lot of buildup are usually (1) special or unusual films that might otherwise get lost in the shuffle, or (2) duds that the studios hope will pick up some big coin opening weekend before everyone figures out they suck.
I trust the Eon/Sony marketing team. In retrospect, I realize just how smart the CR campaign was. At the time, I was frustrated that they weren't pushing DC more in the trailers, ads, etc. But I now recognize that with all the nonsense about "Blond Bond," "CraigNotBond," etc., there was plenty of awareness that there was a new guy in town. Instead, the trailers focused on communicating the fact that this was a different kind of Bond film, and they did it brilliantly.
I'm not worried. These folks know what they're about.