4388 replies to this topic

[Simon]

I continue to be amazed at the amount of set up that is now required for modern films. The jeep rig with roof driver and cameraman hanging off the side, incredible...

[SkyfallCraig]

New UK Skyfall poster

[indy_chic]

Looks nice! classic and simple

[thecasinoroyale]

Yeah...it's alright. But strikes me that all promo material is now just shots taken in a professional photo shoot that they've had in stock and spent a few months seeing which pose works better., as we've had the same image of Craig used for the character posters also.. it's just a bit too similar.

It's nice and Bond-ish with the DJ, the Walther and the gunbarrel, even the nice Union Jack there, very patrioitc.


I can't appear to be that fussy, but it's average I guess. Would have liked something better, something a big more prouder but...any new developments are good developments!

[tdalton]

It almost seems like they used a decade's worth of creativity while making the teaser poster for Casino Royale. All the posters have been just terrible since then, but these new ones (the one just released and the quad where Bond's lying on his back) are a new low for Bond posters. They don't even have the excuse of a title change that the guys who made the Licence to Kill posters could at least attempt to use as an excuse to explain away those bad posters.

[Matt_13]

First off, I can't believe we had this way before the official release. Again, well done gents. Next, it looks as if no effort went into making this. I like it more than the quad, and I love that Daniel is looking straight out instead of to either side like the last two films' posters, but I don't see much growth between this and the teaser. In fact, I'd say the teaser shows more creativity.

[PPK_19]

Meh, pedestrian.

[marktmurphy]

Yeah, I'm not a fan of that one. The quad is great, the teaser covered much the same ground as this but looked a little better.

[MkB]

New UK Skyfall poster

Looks like fan art to me. And in a bad way.

[Daniel_Craig]

New and exclusive behind the scenes photos from SKYFALL featured in the latest issue of "Film And Digital Times" magazine.

http://bit.ly/rogerdeakins

xxx

This is cool.

THX marketto

[Daniel_Craig]

New UK Skyfall poster

Looks like fan art to me. And in a bad way.

I agree!!

It's terrible. Who once again practiced the "Photoshop Botox craze" to Daniel. What the crap? He don´t looks in the movie like this! On the posters for Casino Royale they have just made​​ the same s.h.i.t. Daniel's face looks like a mask. If this Botox mania take place on the posters? Since I praise the posters to QoS. They show a natural Daniel even a little tan. Unlike the Skyfall Posters. In addition to Botox, he has no color in his face!

[Nicolas Suszczyk]

ABSOLUTELY DISAPPOINTING!
It looks like a bad made fan art! I prefer the US one sheet all the way!

[S K Y F A L L]

I too like the US one sheet better. After the 50 anniversary poster, the teaser and the characters posters they just got worse. I can live with the worst part of SF being the posters. What were they thinking not having Berenice in it

[Leon]

It is an awkward pose and really bad lighting and colour balancing choices.. but really, it's just a poster, so I honestly don't see why it's worth getting so upset over as so many people are. Yea, it's pretty weak, but frankly so are a lot of Bond film posters, even classics. I was hoping they'd do something retro and stylised like the Dr No sketch posters with plenty going on in them, personally, so even I am a bit disappointed there, but not that bothered really. If the film is awesome it will remain that way and the advertising for the film will just be some old fluff that nobody cares about. It's not like this poster is influencing the film.

[univex]

It´s bloody awful. I´d rather have three or four posters from the Skyfall fan-art thread instead of this. What on earth were they thinking?

And about it not reflecting the film: Isn´t THAT the point of a poster?

[Leon]

It´s bloody awful. I´d rather have three or four posters from the Skyfall fan-art thread instead of this. What on earth were they thinking?

And about it not reflecting the film: Isn´t THAT the point of a poster?

No it isn't.

Maybe it should be, but this is some third party advertising company who made these. They are just being paid to sell another movie and apparently are as generic as nearly every other Hollywood marketing group. The point of posters for 99.9% of the industry is just to market the film and have images of it everywhere. They often don't give it that much thought as they have so much else on their plate at the time. Hardcore Bond buffs will be boiling their tops off over this, but everyone else won't care. It's another well hyped Bond movie and people will go to see it. If it's good loads more people will from good reviews and word of mouth. Bond films are an unusual case, as fans have all their own extra solid ideas, hopes and aspirations for every detail of both new films and all their marketing malarky. Granted the producers should well realise this and make a special effort with all the marketing.

There have been plenty of awful or bland or weird Bond film posters that have not reflected the actual film - and other classic films likewise. I still think some of those films are brilliant classics, and the poster doesn't affect my enjoyment of it. I also highly doubt this poster will affect the sales of the film.

Some people seem to be blaming the film-makers for this poster, but if anything you should direct your anger towards the fact that they clearly don't bother much with the posters and trailers. They give them to some people to do the usual Hollywood number on - probably something about their new Sony contract - if it wasn't something like that I don't see why they wouldn't have kept using the people who made those great CR posters. It's just that it's not so clear as to just blame the filmmakers, as that's not how these things work anymore. It's all big business and extra complicated these days.

[univex]

It´s bloody awful. I´d rather have three or four posters from the Skyfall fan-art thread instead of this. What on earth were they thinking?

And about it not reflecting the film: Isn´t THAT the point of a poster?

No it isn't.

Maybe it should be, but this is some third party advertising company who made these. They are just being paid to sell another movie and apparently are as generic as nearly every other Hollywood marketing group. The point of posters for 99.9% of the industry is just to market the film and have images of it everywhere. Hardcore Bond buffs will be boiling their tops off over this, but everyone else won't care. It's another well hyped Bond movie and people will go to see it. If it's good loads more people will from good reviews and word of mouth.

There have been plenty of awful or bland or weird Bond film posters that have not reflected the actual film - and other classic films likewise. I still think some of those films are brilliant classics, and the poster doesn't affect my enjoyment of it. I also highly doubt this poster will affect the sales of the film.

Some people seem to be blaming the film-makers for this poster, but if anything you should direct your anger towards the fact that they clearly don't bother much with the posters and trailers. They give them to some people to do the usual Hollywood number on - probably something about their new Sony contract - if it wasn't something like that I don't see why they wouldn't have kept using the people who made those great CR posters. It's just that it's not so clear as to just blame the filmmakers, as that's not how these things work anymore. It's all big business and extra complicated these days.

Which doens´t mean it should be.

And yes, you´re absolutely right, I´m angry because the film-makers didn´t give a damn. I mean, if I was Mendes, I would be furious. And knowing that the posters are an important part of the fandom, I would definitely be involved with the artistic/publicity department in all levels. But, as you say, it´s all business now. That´s wht I don´t like this poster: it´s all business.

It is an awkward pose and really bad lighting and colour balancing choices.. but really, it's just a poster, so I honestly don't see why it's worth getting so upset over as so many people are. Yea, it's pretty weak, but frankly so are a lot of Bond film posters, even classics. I was hoping they'd do something retro and stylised like the Dr No sketch posters with plenty going on in them, personally, so even I am a bit disappointed there, but not that bothered really. If the film is awesome it will remain that way and the advertising for the film will just be some old fluff that nobody cares about. It's not like this poster is influencing the film.

Half of that is spot on. And even though it´s the bigger half there´s one thing that bothers me: It won´t be some old fluff nobody cares about, or else we wouldn´t have the Bond posters books and we wouldn´t call it art (albeith a minor form if you will). That kind of thinking brought the entire poster art to the ground in the first place.

[Leon]

I agree in that I have been furious about the general state of most film-making these days for a while. Maybe it's for that reason that I wasn't particularly shocked at this poster. To me it just looks as bad as most every other movie poster - and actually, better than many still, not that that's saying much.

I wouldn't be surprised if Mendes and even the producers are a bit pissed off with these efforts, but they will know how little it will affect sales. I think it's best when things like this happen to just ignore them and remain excited about the actual film, as that still is looking superb.

[univex]

I wouldn't be surprised if Mendes and even the producers are a bit pissed off with these efforts, but they will know how little it will affect sales. I think it's best when things like this happen to just ignore them and remain excited about the actual film, as that still is looking superb.

Will do, Leon Will do.

[Matt_13]

The more you look at it, the more you realize why it looks the way it does. It, as others have mentioned, screams "LOOK JAMES BOND!" It catches eyes and reminds everyone else out there that a new film is on the way. It has all the Bond iconography right up front, so it achieves its main goal. Still, it hurts my eyes.

[TheSilhouette]

Outside of the teaser poster, I've found the poster campaign for Skyfall to be quite lazy. It's like whoever was in charge walked into the designer's office and said, "Hey, I need you to throw together a Bond poster for me, but we need it done in half an hour. Just get one of the stock photos from the shoot and throw a gunbarrel or 007 logo behind it."

[marktmurphy]

Why doesn't that include the teaser poster?

[univex]

Good point there. It´s just poor thinking.

[TheSilhouette]

Why doesn't that include the teaser poster?

As simple as it was, I loved how it was moody and atmospheric, there was a grit to it. These are just sort of "there." It's not necessarily like they went for something abstract or different and it ended up being poorly executed. It just seems like they didn't even try which, in my opinion, is actually worse.

Edited by TheSilhouette, 17 September 2012 - 10:53 PM.

[PPK_19]

Outside of the teaser poster, I've found the poster campaign for Skyfall to be quite lazy. It's like whoever was in charge walked into the designer's office and said, "Hey, I need you to throw together a Bond poster for me, but we need it done in half an hour. Just get one of the stock photos from the shoot and throw a gunbarrel or 007 logo behind it."

This.

[x007AceOfSpades]

Outside of the teaser poster, I've found the poster campaign for Skyfall to be quite lazy. It's like whoever was in charge walked into the designer's office and said, "Hey, I need you to throw together a Bond poster for me, but we need it done in half an hour. Just get one of the stock photos from the shoot and throw a gunbarrel or 007 logo behind it."

This.

I second this.

[00Twelve]

Gotta say I'm pretty massively disappointed in the poster campaign, and we definitely have members that have created more engaging and Creative® poster art on this site. The teaser poster was decent, and I believe that's where this movie's poster design team peaked. Hoping they prove me wrong in the next month and a half.

[sharpshooter]

It is clear to me the goal is to remind the audience this really is ‘classic Bond’, and celebrate the character himself due to the anniversary. I am glad the film has taken the ‘classic’ direction and I’m sure it will deliver everything I want and more. From a marketing perspective they're responding to this by putting the gun barrel logo front and centre. The first poster has already done that, and I was fine with it. However, here it is again. The London skyline is to the right of the new poster, and perhaps that could’ve been emphasised more than it is.

[Nicolas Suszczyk]

Why do I think the UK One Sheet it's a UK One "S*it"

1. Bond looking exaggerately bigger and shiny. His pose with the PPK it's very forced (It'd been better walking with the gun, or pointing, or holding the gun up à la Pierce)
2. The gunbarrel is too big, too. The black-and-white of the barrel gets so mixed with Bond's tux that makes me feel dizzy.
3. London looks so insignificant down there that you forget about it.

[Nicolas Suszczyk]

Quad poster of the crappy amateur thing.
Via SKYFALL ARGENTINA (http://www.facebook....JamesBond007ARG)