I'm a very open-minded individual when it comes to music in general (in the past year i've seen George Michael, Roger Waters (Dark Side Of The Moon Tour), Avril Lavigne and Rush...and have tickets to Madonna) and James Bond music specifically and the best I can say about this song is:
It's interesting and different and not yer run-of-the-mill wanabe 60's Bond Song (a la Moonraker or GoldenEye or TWINE by Garbage).
That's the best I can say.
The worst I can say is that it's not a song that i'm used to listening and enjoying over the past 25-odd years.
I'd put it in the bottom quartile of the canon of "songs" (i.e. not counting Dr No, FRWL and OHMSS Titles.)
And this is after two first time listenings, with an open mind having not been influenced by the Spanish rip (which I hadn't listened.)
White should have done better.
Perhaps they can polish it in the Titles? Perhaps it will sound much better while watching the movie?
Here's hoping.
Each to their own, right?