From what I know, it seems like they're well on their way of doing an excellent job with that. Harvey Dent plays a very, very large role in this story (even though you wouldn't know that from the Joker-centric advertising).I am very interested to see what Eckhart is going to do with his role, but I also hope that they do a good job of really building up the Harvey Dent character before transforming him into Two-Face.
I'm not sure that's such a bad thing, though. Eckhart's not really a draw, yet, and neither is the character of Harvey Dent. They're both great things, mind you, but they're only great to people who are familiar with both of them.Just from looking at the film as a casual observer (i.e. someone who is not actively following the production of the film), you would be hard pressed to know that Eckhart is in the film and that he's playing Harvey Dent.
Well, Nolan's excellent at keeping his surprises. He abhors any advertising that gives secrets away and has worked his damndest to keep THE DARK KNIGHT under lock-and-key. I imagine that whatever he shows is really just whetting our appetites.I think that they really need to start focusing a bit on his involvement in the film, especially since we've now seen a lot of the Joker with the new trailer, and I would like to not see too much more of him until the film is released as to have the rest of his involvement in the movie be a surprise.
But I think the Joker is always going to remain the advertising crux of this film. I think we're not going to see much of Dent in the advertising for two reasons:
1) Dent just isn't much of a draw in terms of advertising. He's a great character for those who know him in the comics, but many aren't familiar with his appeal. I think the most we can hope for in the advertising is a nod in the next trailer toward some of his role in the story regarding the love triangle between him, Rachel, and Bruce. Now it's true that his eventual identity, Two-Face, might have appeal, but...
2) Nolan seems to want to hide Two-Face from all advertising. And rightfully so... Two-Face should be the surprise of the film for audiences. His tragic downfall is the sucker punch. It's best not to have your audience expecting one of the key heroes in THE DARK KNIGHT to crumble. His arc is so much more potent when you don't see it coming.