- A plot with a larger scope than Skyfall, not just a film with the villain wanting revenge on M or wanting to be a banker to the world's terrorists. It doesn't have to be, and shouldn't be, too terribly large in scope, but something where there's a very tangible threat to either a major resource or a world power.
- A villain or henchman that is physically imposing. Craig's Bond has battled the cerebral types for three straight films, it's time for someone who can take him on, or perhaps surpass him, in combat. Depending on how her acting career unfolds over the next year or so, I could see Gina Carano as a very good henchwoman. We haven't had a good villainous female character since Xenia and it's about time to go in that direction again.
- A variety of locations. Bond 24 should have at least one snowy location, even if it's just for an unrelated pre-title sequence. Aside from that, I'd say stay away from Italy and South America in terms of locations, as we've seen those already (multiple times, in Italy's case) in the Craig films.
- No nods to previous Bond films. Skyfall is full of them and Quantum of Solace has a very major one as a key plot point. After 50 years, it's time to start making new moments to be called back to if need be in the future, not continuing to have films that are littered with references to the old, as we've had to varying degrees now for four consecutive films.
- With the above in mind, perhaps a new car for Bond. Or, if they're going to keep him in an Aston Martin, change it up a bit, even if it's only a slight change in the color of the car. Also, if Aston Martin remains, keep him in a new Aston Martin. The old DB5 doesn't need to be in every film, which causes the novelty of it to wear thin.