This is the point I'm making. If you compare the two, you realise they go against each other. THAT'S why Craig is not ACTUALLY 007 here. It goes against his portrayal as Bond as someone who would never agree to dress in drag. That's it, it's irony. You think it's Bond until he does something that he would never do and then you realise it's just a gag and that Craig is not playing Bond at all.
Except the press release says he's playing James Bond and Judi Dench is playing M. Barbara Broccoli was the producer of the ad. She probably would have been shown a draft of the press release before it was distributed (that's typically how public relations work). Again, I'm not weighing in on the arguments whether the ad is good or bad. But Craig is playing Bond in the ad.
Once again, here is the URL for the press release: http://www.weareequa...dia-Release.pdf
Once again, here's some of the text:
///Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood,
scripted by Jane Goldman (‘Kick ’) and featuring the voice of Dame Judi Dench
reprising her role as ‘M’, the film will be screened in cinemas and streamed online in
a bid to highlight the levels of inequality that persist between men and women in
the UK and worldwide. It is the first film featuring Bond to be directed by a woman.
In the film ‘M’ interrogates Bond with a series of searching questions on gender
issues, from pay inequality to domestic violence. ‘M’ asks: “For someone with such a
fondness for women, I wonder if you’ve ever considered what it means to be one?”
Bond then appears in a blonde wig, a dress and women’s shoes, in a sequence that
is both highly emotional and deeply disturbing. As he/she stands silent, Dench
continues to read a list of brutal statistics relating to the role of women and their
treatment in our society.//// (emphasis added)
More from the release:
//Sam Taylor-Wood said: “Bond is challenged by ‘M’ to think about gender inequality,
and I hope that the film encourages viewers to do the same. Despite great
advances in women’s rights, statistics show that when it comes to the balance of
power between the sexes, equality is far from being a global reality. As ‘M’ reminds
Bond, facing up to gender issues and the sometimes covert nature of sexism in the
21st century is something that we all have to recognise, confront and challenge.”
The film was commissioned by EQUALS, a coalition of charities and organisations
brought together by Annie Lennox to step up the call for equality between men and
women. Produced by Barbara Broccoli, the woman behind box-office hits ‘Casino
Royale’, ‘Quantum of Solace’ and the forthcoming ‘Bond 23’, and shot by Oscarnominated
cinematographer Seamus McGarvey, the film will be released at midday
on Monday 7 March to mark the centenary of International Women’s Day the
following day.///
You can argue it's a good cause, you can argue that this portrayal Bond by Craig varies from his two film performances. You can argue this sort of thing has been done before (i.e. the 1974 Batman PSA for the U.S. Labor Department).
But you can't say Craig isn't playing James Bond in the ad, at least not without ignoring signficant facts.