Just because Daniel Craig is in a 007 esque suit and Dench is narrating (and even refers to him loosely as 007) does not mean or imply that the figure in the ad is James Bond 007. Have you heard of irony?
Read the press release the group put out with the ad. It says, plainly and clearly, that Craig is playing Bond and Dench is playing M.
This is not a comment about the ad itself. But anybody who says Craig is not playing is ignoring the facts. As the old saying goes, you're entitled to your own arguments, you are not entitled to your own facts. The group says the actors are in character. She calls him "007" in the ad.
EDIT: Here's the text of the press release. Note that Barbara Broccoli is the producer of the ad:
JAMES BOND SUPPORTS INTERNATIONAL WOMEN’S DAY
WeAreEQUALS – www.weareequals.org
WeAreEQUALS Blog – www.weareequals.org/blog
You Tube Link - www.youtube.com/watch?v=gkp4t5NYzVM
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The two-minute short, specially commissioned for International Women’s Day, sees
007 star Daniel Craig undergo a dramatic makeover as he puts himself, quite literally,
in a woman’s shoes.
Directed by acclaimed ‘Nowhere Boy’ director/conceptual artist Sam Taylor-Wood,
scripted by Jane Goldman (‘Kick
’) and featuring the voice of Dame Judi Dench
reprising her role as ‘M’, the film will be screened in cinemas and streamed online in
a bid to highlight the levels of inequality that persist between men and women in
the UK and worldwide. It is the first film featuring Bond to be directed by a woman.
In the film ‘M’ interrogates Bond with a series of searching questions on gender
issues, from pay inequality to domestic violence. ‘M’ asks: “For someone with such a
fondness for women, I wonder if you’ve ever considered what it means to be one?”
Bond then appears in a blonde wig, a dress and women’s shoes, in a sequence that
is both highly emotional and deeply disturbing. As he/she stands silent, Dench
continues to read a list of brutal statistics relating to the role of women and their
treatment in our society.
Sam Taylor-Wood said: “Bond is challenged by ‘M’ to think about gender inequality,
and I hope that the film encourages viewers to do the same. Despite great
advances in women’s rights, statistics show that when it comes to the balance of
power between the sexes, equality is far from being a global reality. As ‘M’ reminds
Bond, facing up to gender issues and the sometimes covert nature of sexism in the
21st century is something that we all have to recognise, confront and challenge.”
The film was commissioned by EQUALS, a coalition of charities and organisations
brought together by Annie Lennox to step up the call for equality between men and
women. Produced by Barbara Broccoli, the woman behind box-office hits ‘Casino
Royale’, ‘Quantum of Solace’ and the forthcoming ‘Bond 23’, and shot by Oscarnominated
cinematographer Seamus McGarvey, the film will be released at midday
on Monday 7 March to mark the centenary of International Women’s Day the
following day.
EQUALS spokeswoman Esme Peach said: “We are thrilled that Sam Taylor-Wood,
Daniel Craig, Dame Judi Dench and such a prestigious production team agreed to
create this powerful short film for EQUALS. We feel it is crucial to involve men in the
movement for women’s rights and EQUALS is about men and women working
together for positive change. So who better to convey that message than the
partnership of Bond and ‘M’, two iconic British characters with global appeal and
influence – and who better to conceive and direct the film than Sam Taylor-Wood,
an artist and film-maker whose work is questioning, often provocative and deeply
moving?”
The film can be viewed at www.weareequals.org from midday Monday 7 March.
Online previews are available for the press.
For further details please contact:
Esme Peach, EQUALS project coordinator
T: 07973 273 708
E:
[email protected],
[email protected]On 7 March and beyond:
Sally Turner, Media Coordinator, EQUALS
T: 07803 334472
E:
[email protected]www.weareequals.org
Notes to editors:
The cast and crew have donated their time and services pro-bono to the project, to
help promote discussion and action around these crucial issues.
The film will receive its cinema premiere at the Birds Eye View Film Festival at the BFI
Southbank on International Women’s Day, 8 March.
http://www.birds-eye-view.co.ukFor BEV enquiries, please contact Elizabeth
Benjamin:
[email protected]