Call me convinced.
I was mildly impressed by the Coke Ad, I detested the 1:48 "sample" because it was simplistic, sloppy, boring, and amateurish (or so I thought). Now, hearing the whole song and how that sample fits in, it tends to work much better as a larger piece.
It's catchy to me. It's big, kind of ballsy, and I can see the Barry/Bassey influence Jack White often cites. I mean, what did people expect? Goldfinger II? It's a White Stripes song, no doubt. The vocals still jar in some places, but the song moves at a good clip and I'll be humming parts of it. It's not nearly as cohesive, tight, or entertaining as YKMN - but that would have been impossible, IMO. I loved that song TOO much, AWTD was never going to top it for me, but this is perfectly acceptable.
As White said somewhere recently, "It just has to sound like Bond." I wouldn't rank this as one of the best, or even better themes, but here and now I've come to like it. No thanks to my efforts to listen to the sample, which nearly shattered my opinion of the whole thing before I even heard it.
But there you go. Lesson learned.