Regarding Bondbug's post:
Um...to my knowledge, Heath Ledger is WELL known of. And it's stupid to say that "They should pick a huge film star - that's the only way that the series can survive."
Back in 1962, Eon Productions gambled on this little-known Scottish actor named Sean Connery playing James Bond. The world immediately took to Connery, and he was seen throughout the world, for DECADES as JAMES BOND. Now, you can't tell me that people went to go see the first few Bonds because Sean Connery had "massive box office appeal".
In the 1990s, not too many people my age knew who Pierce Brosnan was. Hell, we didn't even know his name. In fact, I remember a friend of mine asking "What's that guy's name?" when we first saw a poster for GoldenEye. All we knew him as was "that British guy from Mrs. Doubtfire (yes, I know now that he isn't British, but damned if I knew back then). Look at him now.
Connery became Bond, partly due to the size of the movie's budget. The Bond novels were already a phenomenen and the movies became the blueprint for a thousand other movies.
The first movies were cutting edge for their time. There had never been anything like them to compare. Now the comparison is always with other Bond movies and all the competition. Now we have the Harry Potters, the Star Wars, the X men, the Lords of the Rings, etc, all outgrossing Bond that was once the biggest.
Yes Brosnan kept Bond afloat, but why was he less of a success commercially than Mission Impossible? Because Cruise was a bigger star than Brosnan and if you were taking a major star who had appeal to both males and females and putting him in that genre you have a huge hit.
That is what Bond needs. The more money future Bond movies make, the more willing they will be to take risks. Brosnan did a good job, but the last 4 movies were hardly taking any risks. They were made for a safe buck, because they never reached the heights of some of the competition. I want to see a risker Bond movie, a better Bond movie, a different Bond movie, a more daring Bond movie.
I believe Hugh Jackman or Orlando Bloom have the right sort of appeal to do that.