The sad reality is that movie posters are no longer as important as they once were in the promotion of said picture. Primary focus has shifted to modern media as a way of 'postioning' a film in the public's conciousness and the poster is now simply a 'by product' of this process. What is particularly sad about this though is that the poster is still the one single item that encapsulates everything that is 'the film' and should (when done well) say everything the producers want you to know about their movie. It should still be a thing of pride for them as they attempt to sell their product around the world and in a way it neatly represents all of the technical and creative achievements of their cast & crew. When you realise how much time and work has gone into bringing a film like Skyfall to the screen it is a mystery why any producer/studio would not want a similar effort applied to their poster campaign. Yes, the latest 1-Sheet does do a job in building public awareness by placing all of the key elements together but does it really convey a sense of passion and the aforementioned 'pride' about what they about to release? A 'great' poster can be either photographic or illustrated, simplistic or busy but it should always be striking, sometimes daring and most importantly memorable... which is where this latest design (imo) is a disappointment.
Absolutely.
This poster is nowhere near something you'll remember. So, artistically, it's pointless.
Besides, it does not convey anything about the overall mood of the movie itself. So, "cinematographyly", it's useless.
All in all, this poster is utterly expendable.