Posted 09 November 2016 - 05:53 PM
What it says on the tin: distributing your film.
You see, shooting a film is only half the job, you have the footage, you cut and edit it, streamline the whole mess of various takes, close-ups and different angles into an actual story - but then begins the work of marketing your opus. You have to decide on copies, you have to coordinate the various foreign markets, plan when to start with how many copies on how many screens, see that dubbing work of different versions is finished on time, promote the film with trailers, ads, previews, toys, t-shirts, Mac-menus, social media, interviews andandandand...
And all of this is happening while they haven't even shot the first frame.
It's quite a huge thing with productions in the blockbuster-class. And you need a whole host of qualified personnel to get the job done. These people do not hang out at the local pub, in general they are pretty busy and earn a bit more than minimum wage. That's why MGM, with its fairly modest output, decided to become a much leaner operation and outsource the job by means of a distribution deal. Bigger studios - real studios - run this themselves and have deals going with the big theatre chains, multiplexes and the smaller cinemas. They guarantee a certain output in a given period and can therefore get better conditions on the release dates.
That's why MGM's ideas about opening up its own distribution branch again seems somewhat ambitious...