Posted 05 October 2011 - 03:31 PM
A "major Canadian company" for whom I recently worked uses Mark Monitor to handle all its domain-related operations - of which there are many. I worked with Mark Monitor directly on numerous occasions. They are 100% legit. We switched domain vendors while I was there and audited several to reach the best choice - they won.
Regardless, standard digital marketing practice for Sony (or any corporation) would be to have Mark Monitor make these registrations right about now, in advance of an announcement. Though, that could mean an actual reveal is still far away. In my own experience with them, we would provide URLs and domain requests oftentimes weeks or months in advance of requiring them for an actual campaign.
So, if Mark Monitor is officially registering these for Sony, that says to me there are only 3 possibilities.
1) Genius misdirection ploy by Sony to protect the actual title until reveal.
2) That's the title (my feeling).
3) That's the current working title (though, you'd think there would be multiple, and other 'potential' domains registered along with it).