I think Bond right now is in a better position than it has been since the height of Bondmania with THUNDERBALL.
Out of curiosity can you explain how this is the case?
I'm not sure if SecretAgentFan means artistically or commercially. If he means commercially I disagree. I think Bond was at his biggest height post Thunderball with TSWLM. In my lifetime I saw Bondmania at it's heights in 77-79 (unfortunately it dropped by 1980). GE would be the next big boost only to be topped with the release of CR. Artistically SAF might just be correct, fanboys aside, CR did what I never thought was possible. It knocked GF off the #1 Bond film spot for most film critics. It was the first Bond film to ever recieve a Best Picture nomination (BAFTA) as well as a nomination for lead actor as James Bond (BAFTA). Many people speculate that if in 07 The Oscars had 10 BP nomination fields like they do now, CR could have been nominated in the US as well.
Many criticize the Brosnan films by being very formula somewhat generic James Bond films, however that is what the series really needed at the time. The Bond series was basically dead prior to GE and people needed to feel James Bond is Back, not a new James Bond. That is one reason the Brosnan films play like a greatest his album. However after going a bit too formula and reestablishing the series, the producers felt the time was right to try to be a bit more bold, and it payed off in spades.
I meant to say that with Craig and CR/QOS Bond films have moved on from being traditional fun but routine movies to a higher profile. Yes, they are still installments in a series of films for pure entertainment factor. But they are ready and eager to stray from the pure formula, more adapt at re-inventing themselves and trying to shed new light on its main character, attracting critical interest and directors who would never have touched Bond before.
Thus, a new excitement for the films have emerged. After THUNDERBALL this interest had decreased, and even the Brosnan era could not match this.
There is certainly an excitement amongst Craig fans for the news of Bond 23. It doesn't seem like the average moviegoer is as interested. It seems like all of these fantasy films get more play. Films like Lord of the Rings, Avatar, Harry Potter, etc. If anything I think Bond has hit a lull amongst average filmgoers.
On your point the the series is "attracting critical interest and directors who would never have touched Bond before." Wouldn't you say that this has been the case with Bond for a long time? Many Bond films have garnered critical acclaim especially from big names like Leonard Maltin. Lewis Gilbert and Michael Apted are highly regarded film directors who directed Bond films, and Spielberg was even interested in directing a Bond film. I guess Cubby Broccoli said he wouldn't be able to work out a deal with Spielberg because he would want a percentage of the profits.
Perhaps it could be considered a big deal that EON got screenwriter Paul Haggis to work on Bond.
I agree. We're experiencing a renewed effort in Bond that can rival the zeitgeist of the 60's. It might even be possible to say that CR ranks above Goldfinger as the best Bond film. I remember on the old MKKBB forums on how people wished for a return to the style of FRWL and we got that with 'Royale.
II was in my late teens when GE came out and I enjoyed it as a Bond film that tried to update Bond for the post Cold War era. I think the 95-02 era should have been handled differently considering how GE set the mold for having Bond deal with enemies outside of the former Soviet Union. If the plots for TND, TWINE, and even DAD were more grounded in reality and depending less on CGI, tech, and terrible one liners; then that particular era would have received less critique.,
I totally disagree with you about Goldfinger versus Casino Royale, but I totally agree with this statement: "I think the 95-02 era should have been handled differently considering how GE set the mold for having Bond deal with enemies outside of the former Soviet Union." -I really wish that would have been done. There was so much going on in the 1990's (especially in Europe) that could have played a part in the plots to Brosnan's films, and I think it was a waste that they went with villains like Eliot Carver instead. Doing what you suggested would have made Brosnan's era much better. I guess I should make it clear that I like Brosnan and I will continue to defend his portrayal as Bond, but I do not like a lot of the material he was given.