They've no doubt fallen in love with the idea of being the James Bond studio, or just being a film studio to begin with, and don't want to part ways. In some ways they're like a child with a sick dog: they love their dog and the dog loves them, but it's in a lot of pain and needs to be put down. But the child doesn't understand that and wants to hang on because he doesn't want to lose his best friend, even though saying good-bye is what's best for the dog.
Either that, or they don't want the Metro-Goldwyn-Mayer legacy to die with them (or because of them).
I sort of see the metaphor but the way you have described the situation is as though the child is MGM and the sick dog is Eon, which is clearly not the case.
Ultimately, if one is to understand the laws and paths of ownership, it should be a sick child with a healthy dog. But then the healthy dog can't 'let go' of the sick child or eat it because the dog would fall foul of a needle.
If we are to explore how to correct this, but to maintain as above, children owning dogs, and we understand that the sickness should be applied to the one owning, maybe we can say the sick child loves the dog and the dog loves the sick child, but the child does not know that its pus oozing and contagious measles is a dog's worst friend and that as a result of proximity to each other, the dog is likely to fall over too.
So a parent or guardian should advise that unless the sick child wants them both to die a miserable and pus-y mess, the child should let go of the erstwhile healthy crufts winner.
I think I've got it nailed there.