The general audience appeal for QOS seems about what it was for CR, judging by the BO numbers. Not big heaps of more, but also not any less. Which is outstanding considering, unlike those other franchises you cite, QOS didn't go down the "let's dumb things down to sell more tickets" highway with its foot slammed down on the gas. Of the three franchises cited - Bourne, Batman, and Pirates - all had lesser sequels IMHO (and for my money both Batman films sucked eggs). Yes, the sequels made more money, but they were far more product-like fare cashing in on the success of the first film than stand-alone artistic successes. IMHO. Only QOS out of that buch of sequels even tried to raise the bar, much less succeed as it so thoroughly did.
The simple fact is that Quantum of Solace has not attracted the audience that Casino Royale brought to cinemas. This evidence is extremely clear (and I love the movie).
Box office drop is far ahead of Casino. The film is in 891 cinemas as of Friday, down from 1874 on December 24. Casino Royale was in 2214 cinemas before the Christmas week films opened (on Friday, December 22 in 2006, rather than Christmas Day this year), and had only dropped to 1266 cinemas on Friday, Jan. 5. Daily box office on New Years weekdays was over $550,000. For QoS it is around $450,000. Casino did $1.4 mil on New Years Day. QoS did $430,000. Christmas week for Casino: It does more than 1 million on ever day except Christmas Eve. Chistmas Week for QoS: Only two days does it top $500,000.
Admissions are solidly down from Casino. I don't have firm numbers, but simple math will do. Ticket prices have gone up. Average prices have jumped by just about $.35 - .40 since Casino was released. So let's say that's a 5% jump. Is Quantum going to beat Casino's box office by 5%? It needs to do $175,818,000 to accomplish that task. Now, Casino Royale still made 12 million at the US box office after January 2. QoS would only need to make 9.6 million more. Can it do it? Not likely. Casino grossed $1.338 million on Saturday, January 6 alone in 2007. It grossed $3 million in the four Saturdays of January alone. Anyone want to bet on QoS's take from today (Jan. 3)? It won't be close.
Casino had stronger legs than QoS. As of January 2, 2007, Casino had grossed $155,695,610. It had played for 47 days. QoS, after 47 days (Dec. 30, 2008) had grossed $164,948,000. QoS is the winner? Well, you don't measure box office legs by looked at those numbers. Let's try it where we see how the films played after opening weekend:
Casino: $155,695,610 - $40,833,156 =114,862,454 gross after opening.
QoS: $164,948,000 - $67,528,882 = $97,420,128 gross after opening.
That's roughly $17.5 million more that Casino grossed since opening day than Quantum has grossed with higher ticket prices.
Quantum has more shows that Casino. Quantum is forty minutes shorter than Casino. On weekends and holidays, it shows five times a day. Casino generally showed only four times a day. This means it is underperforming Casino (after opening weekend) despite more chances for viewers to see the film.
Quantum will return less of a profit. Forget all the stuff about exchange rates. It's true, but let's look at the equation this way: Casino cost $150 million (roughly) and Quantum cost $200 million roughly. Those numbers are unaffected by ticket inflation, economic crisis, stock market collapse.
The end result is this:
Sony (a company that will not distribute the film on DVD) expected a movie that would have a solid chance at breaking $200 million US and doing an additional $500 million foreign. It won't even be close.
While I would be immensely happy to have a small slice of the profits on this film, it is a bitter disappointment for Sony and the Bond producers. They have a great Bond, and this film opened with a very energized fan base that was far larger than any Bond since Moonraker. And those fans have all-too-often, been disappointed.
I love the film. I have a review up and you can search for it. But I get the same comments from friends. Can't tell what's going on. Editing is a mess. Didn't think the villain was big enough (one said they thought he was a warehouse worker when they saw him, and that wasn't a good thing).
Keep dancing...