Alessandra, did you not consider the possibility that a luxury car might still be the main car in the next film and that Panda had signed a deal for Bond to use *at some point* in the film? Did Fiat say the Panda would be the *only* car Bond would use in the film?
I'll admit I have the benefit of hindsight, but I think it's very likely you were had. I don't think the word 'replaced' in your article was a fact, even when you reported it. It may have been suggested. It may not have been denied. But it wasn't quite a fact. Bond can use more than one car in a film, and unless Fiat's press release said specifically that the Panda was the only one he would use (and even then, one could always query their motives and accuracy), I can't see that your story's first sentence was reporting a fact.
On the other hand, it made for a better story, it went round the world - and now you're here. 
I'm sure you could do a similarly brutal demolition of many of my stories. But judgement is *crucial* in journalism, surely you'd agree? Every press release purports to be facts. They aren't, necessarily, though.
Even from Italian companies. 

I agree, of course one has to use good sense and judgement! but to decide what thing is more important in a press release, and not whether it's true or false. it is taken for granted that a press release states only facts, and if it doesn't, well then not the journalist but the company issuing it will get in trouble! and anyway, it will come out. (example, Parmalat. well that was not press releases, that was false accounting.. but still.. ). But the moment you get it, a press release is facts. I think we have a pretty good example with all the central bank mess here in Italy. Man, I am ashamed everytime the world looks at us because of that. The press releases didn't state false things, only, it then came out after an inquiry that the central bank hadn't chosen the best candidate in a completely transparent and fair way (to put it a politically correct way.. it's far worse than this, but i have no intention of being sued! lol

)
man, if we don't consider facts official press releases then we shouldn't even be starting this!
official press releases are facts. what is speculated around them is not. but those are the only things you can officially quote as facts. If they are after inquiries or something like it proved wrong, then that's another problem.
Elkann said the Panda would be THE Bond car. not one of the cars. THE car.
Which is the reason for the story.
As I said, doesn't mean they weren't talking to Aston Martin too, and doesn't mean they don't have an agreement with them too.
Elkann knew that the Panda was THE car and not A car when they signed the agreement. So what, doesn't mean that they weren't talking to someone else? they provide cars for free for the movie, and what he said was true and accurate the moment he said it, but doesn't at all mean it will stay like that forever.