Of all the contestants (even including Owen), I would say that if a Craig Bond film were put up against the next Bourne film - people would be hard pressed to say which one held the highest degree of cool-factor.

An excellent point. And Bond needs to be cool again. To judge by the Talkbacks on AICN, it would seem that most people think the Bond series has of late been about as horribly
uncool as it's possible to get.
Just a thought, this, but there's been a lot of talk (including from Campbell and P&W, if I remember correctly) about bringing realism back to the Bond series with CASINO ROYALE, and there's also been a lot of talk (much of it from yours truly) about Bourne, as well as a lot of talk about Craig's looks.
Now, then, what would people think about pairing Craig's Bond with actresses who look like Franka Potente, in other words women who are certainly very attractive but who nonetheless seem more like, erm, "normal women" than too-scarily-perfect-looking supermodel types?