211 replies to this topic

[Alex Zamudio]

Man, Mr.Craig always looks like an assassin, I say this in a good way,  I think he is handsome in a very rugged way, but I like how he has a violent vibe about him, a guy that could actually survive a dangerous situation and kick ass at the same time, Timothy Dalton also had this dangerous style... 

[thecasinoroyale]

YES, Alex, Dalton was Craig's 007 but 19 years too early. He had that look and danger to him that audiences are now ready for.

[Hansen]

Thinking of efficient teaser poster with Bond and his gun only. There was the one for GoldenEye with the tagline 'there is no substitute'. This was damned cool.

[Mr_Wint]

Thinking of efficient teaser poster with Bond and his gun only. There was the one for GoldenEye with the tagline 'there is no substitute'. This was damned cool.

The "golden" teaser for LTK is another classic one with that style. http://img1.wikia.no...07LTKposter.jpg

Still, I prefer the "elegant artwork" style when it comes to teaser posters. TWINE and QOS totally won me over back then. Come to think of it, both had Bond "in the shadows" where he belongs according to M.

[Double-Oh Agent]

First off, I gave the poster a five. I don't hate it, but I'm not wild about it--although I have to admit, the more I look at, that I find I like it better than my initial viewing. Daniel Craig does look good and I do get a strong Live And Let Die/Steve McQueen vibe from the clothes, accessories, and pose. The phrase Live And Let Die also works for Bond's mindset in dealing with SPECTRE.

 

I suppose I could change my vote to a six but no higher. Like others I thought the octopus bullet hole was the teaser poster. I like that one better.

 

 

plankattack on March 17 said:

 

Seriously, it looks cool. All that said, I think the quality of the posters across the board for the last 20 years have been ho-hum at best - I personally think some of the fan art has been better. That said, as teasers go, these are as good as the QoS ones in terms of flattering the star.

 

Everyone keeps mentioning LALD - oh for some posters of that quality.

 

 

Totally agree. Since it came out, GoldenEye has had the best teaser and final poster of any Bond film and its not even close. I greatly miss the 60s, 70s, and 80s posters. They had style, class, and got you excited for the films. They screamed BOND. Ever since Licence to Kill (with the exception of GoldenEye and maybe a couple of other instances) nearly all of the posters do not. Most seem like they were thought up in five minutes. The absolute worst was Die Another Day. We got the teaser of Pierce Brosnan and Halle Berry and that was meh. I kept expecting something more, something great for the 40th anniversary of movie 007, and all we got was the teaser poster with credits!!! What the hell?!! I don't think I've ever been more disappointed in a poster in my life. Ridiculous. The final British poster was way better but it still paled to those of yesteryear.

 

I'm not sure it's true that allusions wouldn't register with the public. If the octopus symbol, however subtly - as in the bullet hole image in the first teaser in December 2014 - had been included somehow in this new teaser, it might at least intrigue some who aren't familiar with the background of SPECTRE. The new teaser is a fine, minimalist poster, but it is also generic - you could have used it for any Daniel Craig film. There's nothing distinctive in it which identifies it with the film Spectre, other than, of course, the title.

 

Incidentally, mention has been made above of the late Steve McQueen. There was an American review of CR - I think it was in Rolling Stone magazine - which compared Daniel Craig's Bond with "Steve McQueen with a British accent."

Maybe what they could do to identify the poster with SPECTRE is keep up the Live And Let Die symbolism by showing an octopus bullet hole in glass over Craig's shoulder. That would keep up the octopus bullet motif and remind people (subconsiously or otherwise) that SPECTRE is lurking in the background ready to take out 007.

[x007AceOfSpades]

Caught this walking out of the theater. Had to take a pic. Love the black & white variation by far. Still better than color variation.

[Marketto007]

Sony Pictures has released via James Bond Brasil, the brazilian posters for SPECTRE.

http://www.jamesbond...contra-spectre/

 

[Marketto007]

I've managed to put together all the available international versions of the SPECTRE Teaser Poster. From Brazil, Mexico, Italy and more. Check it out...

 

http://www.jamesbond...contra-spectre/

[JCRendle]

I like the one for SPECTRE: A Fantom Visszatér (SPECTRE: The Phantom Returns) - which I think is Hungarian.

[JamesBondRadio.com]

[Marketto007]

Did you know in Hungary, SPECTRE will be titled "The Return Of The Ghost"? 

 

Check all the international versions of the SPECTRE Teaser Poster here: http://jbbr.co/SPIntlTsr

 

South Korean poster.

[Simon]

Actually, that raises a good point about how to translate the title into foreign languages... 

 

Does one just call the organisation by the English letters and words, or attempt some rough translation?

 

I remember the superb French film, Banlieue 13, which was translated as District 13 for the English market.  In one scene, a code was used to diffuse a bomb and, in French it was associated with the area (and title), so something like B13.  Obviously in English, the code was spoken as D13 even though the heroes were pressing the B key.

 

So people, what could be the foreign translations of the organisation to maintain the SPECTRE letters??

[stromberg]

In the German version of DN, it was called GOFTER (Geheimorganisation für Terror, Erpressung und Rache – Secret Organization for Terror, Blackmail and Revenge). And absolute silly acronym, because it has no meaning at all and indicates nothing sinister or menacing. In the later movies, they called it "Phantom", but it wasn't meant as an acronym.

 

I did create versions of the "bullet hole" teaser with those name (to give the guys over a at the German forms a laugh)
 

  

[Simon]

That is fascinating.  I had no idea.

 

Any other foreign examples as to how SPECTRE became something else, and how successful the results were?

[Sir Godfrey]

 

I have never noticed that ! Thank you !

[Marketto007]

That is fascinating.  I had no idea.

 

Any other foreign examples as to how SPECTRE became something else, and how successful the results were?

 

In Portuguese (Brazil) it would be ESPECTRO. (Executivo especial para a contra-espionagem, terrorismo, vingança e extorsão)

[Walecs]

That is fascinating.  I had no idea.

 

Any other foreign examples as to how SPECTRE became something else, and how successful the results were?

 

In Italian it's still SPECTRE but they gave it an italian acronym, SPeciale Esecutivo per il Controspionaggio, Terrorismo, Ritorsione ed Estorsione, which means exactly SPecial Executive for Counterintelligence, Terrorism, Revenge and Extortion.

Edited by Walecs, 03 June 2015 - 01:48 PM.

[Simon]

Marektto, but the Portuguese title is still SPECTRE.

 

So my question is rather, will the film translation turn the letters SPECTRE into Portuguese words that still spell SPECTRE??

 

So following my District 13 example above, the English translation probably should have been Borough 13, if only to maintain as accurate the bomb decoding sequence of B13.

 

Does this make sense?

[stromberg]

Marektto, but the Portuguese title is still SPECTRE.
 
So my question is rather, will the film translation turn the letters SPECTRE into Portuguese words that still spell SPECTRE??
 
So following my District 13 example above, the English translation probably should have been Borough 13, if only to maintain as accurate the bomb decoding sequence of B13.
 
Does this make sense?

Would have been a better solution.
 
I believe that in one scene of the early movies (DN or FRWL, not certain), Q is kalled K. A possible explanation could be that the German pronounciation for the letter Q is "Kuh", which in German is the word for "cow". But that only happened once.
 
They did much better with "The Men from U.N.C.L.E.", which in German is "Solo für O.N.C.E.L." (Onkel is the German word for uncle), and the evil organization is called D.R.O.S.S.E.L. (which is the word for thrush).
 
It doesn't work at all in the "Sherlock" episode "The Hounds of Baskerville", because...
(okay, some may stil haven't seen it)

Spoiler

the H.O.U.N.D. acronym doesn't work at all, especially as people rarely differ between a dog and a hound. Everything that barks is a a dog (Hund). Seems as if they couldn't find a proper solution, especially with H.O.U.N.D. being visible on that shirt, so they kept it for the German version, which sounds a bit awkward.

But these things show up fewer and fewer. With more and more Germans having at least a basic knowledge of the English language, they mostly get away with the originals.

[ggl]

That is fascinating.  I had no idea.

 

Any other foreign examples as to how SPECTRE became something else, and how successful the results were?

Spanish: ESPECTRA: Sociedad Permanente Ejecutiva de Contraespionaje, Terrorismo, Rebelión y Aniquilamiento.

 

Not bad translation but this year it will be SPECTRE with no translation at all !?

[Simon]

...and no attempt to remove the first 'E' and replace the Aniquilamiento with a Spanish word beginning with 'E'.  Thus allowing SPECTRE in Spanish to mean something to the Spanish audience...?

 

Actually, why do you have an 'E' at the beginning?  Sociedad begins happily with an 'S'

Perhaps my point is not clear.

 

It is not to find out how SPECTRE, the acronym, translates into the foreign countries' words.  I.e., Not what the (foreign country)'s word for Special is, and Extortion.  Which would then perhaps end up in the film to be truly called ESPECTRO, in Portuguese.

 

It is to see if, for all those countries that are still calling the film SPECTRE, by its original name, that the acronym will have newly inserted words to retain the acronym.

 

So what would, or could the Portuguese acronym stand for if SPECTRE means something in Portuguese??

 

Sorry for this nonsense.  I realise I am being something pedantic.

[Emrayfo]

I'm coming a little late to this conversation, but I count myself among those who really like the teaser poster.

Despite the earlier misgivings of some in this thread as to its likely effectiveness as a ‘teaser’, now that the poster has some weeks under its belt we can see it has been remarkably successful. The teaser poster has created significant interest in the upcoming film, but especially in Craig as Bond. It has generated substantial column inches of discussion across a variety of traditional and electronic media (and not just media devoted to film discussion). It has produced a hell of a lot more articles than the Skyfall teaser ever did. In fact, while it is far from scientific approach, a quick Google search of the terms 'SPECTRE teaser poster' provides 433,000 results versus a measly 123,000 results for 'Skyfall teaser poster'.

In terms of the LALD homage in the SPECTRE teaser poster, to the observant the referencing of LALD had already been presaged in the prior SPECTRE announcement poster, through the co-opting of the 'bullet hole through glass' imagery. I suppose this indicates there will be yet other references to LALD that we can expect to find in the film itself.

 

 

 

 

 

 

Edited: Fixed a typo in the last paragraph.

Edited by Emrayfo, 18 June 2015 - 02:31 PM.

[Simon]

Is there any news on whether this film is going to have a three-poster campaign?

 

Quantum and Skyfall both recently going down that marketing route...

 

Would have figured by now the next stage might have commenced.

[Simon]

Am guessing it is safe to say, there will be no interim poster to this campaign.

 

Does the Brazilian set know anything about this?

[sharpshooter]

I like the teaser poster with the octopus/gunshot image. The other with Craig's Bond is okay but ultimately quite dull. Hopefully there's another poster revealed soon.

[antovolk]

Am guessing it is safe to say, there will be no interim poster to this campaign.
 
Does the Brazilian set know anything about this?

I would think the second teaser poster is the interim poster, so to say. Ideally we would've had a third teaser poster released to tie in with the theatrical trailer, alas... If you don't count the announcement poster though (not sure if it's been put up in cinemas), this is a two-poster campaign.

Given how long it's been since the Craig teaser poster, I'd imagine we may get the final poster sooner than we think, maybe even on ticket release day (September 7). Also we are definitely overdue for a set of character posters too - I'd imagine that will land soon, I'll be very surprised if there isn't a character poster set for this.

Also you mentioned Skyfall having a three-poster campaign - it was a two poster campaign, I believe. There was the teaser poster, the character poster set and two final posters: one for the domestic i.e. US/Canada market (the Craig sliding across the floor one) and one for the rest of the world (Craig in front of gunbarrel with London outline) - like there were two versions (three if you count IMAX) of the theatrical trailer.

Edited by antovolk, 29 August 2015 - 11:03 AM.

[Harmsway]

Yes, we had two (nice) teaser posters.

 

We'll get a third theatrical poster somewhere along the line, though if past trends indicate anything, the theatrical poster is going to disappoint.

[Simon]

Antovolk - sorry, sounds like you may be in the US.

 

Here in the UK, for Skyfall, there was a three-poster campaign.

 

1. Bond in gun barrel tunnel

2. Bond sliding, against white

3. Bond in gun barrel, but with London in the background

 

As for SPECTRE, I am only really counting posters as those designs committed to print.  The octopus design, while interesting, never made it to print, in the official sense.  So for me, so far, there has been just the one 'poster' released.

[antovolk]

Antovolk - sorry, sounds like you may be in the US.

Here in the UK, for Skyfall, there was a three-poster campaign.

1. Bond in gun barrel tunnel
2. Bond sliding, against white
3. Bond in gun barrel, but with London in the background

As for SPECTRE, I am only really counting posters as those designs committed to print. The octopus design, while interesting, never made it to print, in the official sense. So for me, so far, there has been just the one 'poster' released.

I'm UK based - I don't remember the sliding against white one being a UK poster (there may have been a UK standee with that design but not an actual one sheet)? As I mentioned, I believe it was the US "final" poster - the UK one being the final gunbarrel one.

UPDATE: seems the sliding poster only made it to the UK as a quad design, not a one sheet.
http://2.bp.blogspot...89_Skyfall1.jpg

The US final poster by comparison: http://pmcdeadline2....21024162813.jpg

So in the UK's case, I'd imagine the sliding design is just an alternate and not a main variant. Checking, the sliding art was released late August, with the gunbarrel one released a few weeks later in September. So, still, technically a two-poster campaign

As for the first SP teaser poster (the gunshot octopus) - looking through social media it may have been printed for select international cinemas....

Edited by antovolk, 29 August 2015 - 05:12 PM.

[Simon]

Believe me, if the Octopus design had been printed for cinemas, I would have known and bought.  It was only a digitised image that only ever saw print due to the good people in Thailand etc.

 

As for Skyfall, definitely a three-poster campaign in the UK.  Bear in mid that, from a UK point of view, historically, British posters are quads,  These being the 30x40 inch landscape design posters.

 

Certainly, the recent form has been to use the 1 sheets as well, but I feel this pattern is more because the world is becoming more homogenised, or at least, geared towards the US film marketing.  And so consequently, the UK is using portrait style 1 Sheets as much as it is using quads. 

 

I think in time, the quads will be phased out.  But not for this or the last Bond film.

 

The other thing to bear in mind is that 1 Sheets in English language form are, I feel, no longer pertaining to one country or another.  These are classified as International 1 Sheets.  The language may be English, but the advertised dates encompass all the variations for when the film may be released in the International market.

 

Below is all that I have found for the Skyfall English language market in terms of what was actually printed.  I have all these in my possession.  Quads and 1 Sheets.

 

 

SF V1 US Teaser 1 Sheet - October

SF V1 US Teaser 1 Sheet - October in IMAX

SF V1 US Teaser 1 Sheet - November

SF V1 US Teaser 1 Sheet - November in IMAX

SF V1 US Teaser 1 Sheet - December

SF V1 US Teaser 1 Sheet - December in IMAX

SF V1 UK Teaser 1 Sheet - October 26

SF V1 UK Teaser Quad - October 26

SF V2 UK Quad - Bond lying down

SF V2 UK Character 1 Sheet - Bond

SF V2 US 1 Sheet - Bond lying down - October

SF V2 US 1 Sheet - Bond lying down - October in IMAX

SF V2 US 1 Sheet - Bond lying down - November

SF V2 US 1 Sheet - Bond lying down - November in IMAX

SF V2 US 1 Sheet - Bond lying down - November 9

SF V2 US 1 Sheet - Bond lying down - November 9 - with Adele credit

SF V2 US 1 Sheet - Bond lying down - November 9 in IMAX

SF V2 US 1 Sheet - Bond lying down - December

SF V2 US 1 Sheet - Bond lying down - December in IMAX

SF V3 UK Quad - Gunbarrel / London - Odeon Competition 

SF V3 UK Quad - Gunbarrel / London - IMAX

SF V3 UK 1 Sheet - Gunbarrel / London - IMAX

SF V3 UK 1 Sheet - Gunbarrel / London - October

SF V3 UK 1 Sheet - Gunbarrel / London - October in IMAX

SF V3 UK 1 Sheet - Gunbarrel / London - November

SF V3 US 1 Sheet - Gunbarrel / London - Coming Soon

SF V3 US 1 Sheet - Gunbarrel / London - Coming Soon in IMAX

SF Text only - title and date

SF UK Quad - Piracy Warning