211 replies to this topic

[Simon]

Robinson, Empire Design's designs are a bit lack lustre in general.

 

But they did do the Oblivion poster series which I thought were superb.  So someone in their camp Can do Design, but not for Bond.

[Bryce (003)]

Exactly, and many people who see the poster won't even know filming is under way on the next Bond film. This is partly to get Bond back into their minds, as publicity continues to ramp up.

 

 

Indeed! I showed the teaser poster to few a people this morning on my tablet. Of the ladies, all were VERY pleased and two wanted me to forward a link. Then I got flooded with questions. Later, one of the guys asked: "Why aren't you working for these guys?" I grumbled and said something about studio politics and just told them I was a Bond fan and this is what we do....and we do it every damn day....Dammit! 

[Hansen]

 

 

 

True. This poster needed to say: Daniel Craig is James Bond and will deliver action.
 

Not exactly breaking news for a Bond movie, no ?

No - but exactly what the public wants.

Exactly, and many people who see the poster won't even know filming is under way on the next Bond film. This is partly to get Bond back into their minds, as publicity continues to ramp up.

 

That's precisely my point : this is lazy marketing.

With a franchise like that, there is no risk to be (a little bit) bold and original when it comes to marketing

[Simon]

..And bearing in mind MGW's interests in photography, and perhaps design, I do wonder why he isn't demanding something more original and Bold.

[marktmurphy]

I think this is the sort of area where Bond posters should be: they should be using very stylish almost fashion photography. Paintings were fine but we're beyond that now: they should go all the way for very clean and striking pure photography. Bond's all about that world of the super-rich and high style, and fashion photography is the visual language of that. They should aim to compete with Armani and Dolce & Gabbana rather than with the latest Liam Neeson action flick. Casino Royale seemed to be going that way but they've never quite made it ever since.

I don't think this one is quite there, but it's not far off at all, and it's an image which sceams cool and attitude. Doesn't need much more: I think it's already much stronger than anything for Skyfall.

 

If you ask me what the best Bond poster of all time is and I'd have to say Goldfinger- pure simple, strong and stylish. And guess what: it's a photo!

[Dustin]

I suppose it may - partially at least - be the result of our fast-moving times. Attention spans for any kind of info are limited, not because people are more stupid or lazy than they used to be, but simply because in about 30 seconds the next new bit of info asks for their attention. Given this there simply is no profit in investing massive amounts of creative effort into a tiny bit of info that will soon be buried by the next big thing. The approach is now to tailor such bits to the best possible impact, like give the teaser poser a teaser of its own. The actual image is no longer that important. It has to be stylish and impress, yes. And it has to fit in with the general style of the series, that too. But it's not like there are any Academy awards to be won with it.

[marktmurphy]

No; that's nonsense. It's always been like this: a message has never had to be overcomplicated in order to communicate.

[PPK_19]

Skyfall's posters were just awful. Dreadful even, almost amongst the worst of the entire series. 

 

This Spectre teaser is a breath of fresh air. It's clean and sends a very clear message: Bond is back. Can't wait to see the official quad

[stromberg]

I think this is the sort of area where Bond posters should be: they should be using very stylish almost fashion photography. Paintings were fine but we're beyond that now: they should go all the way for very clean and striking pure photography. Bond's all about that world of the super-rich and high style, and fashion photography is the visual language of that. They should aim to compete with Armani and Dolce & Gabbana rather than with the latest Liam Neeson action flick. Casino Royale seemed to be going that way but they've never quite made it ever since.

I don't think this one is quite there, but it's not far off at all, and it's an image which sceams cool and attitude. Doesn't need much more: I think it's already much stronger than anything for Skyfall.

 

Spot on. And as to MGWs above mentioned "interest" in photography (He's a renowned expert and collector in that field.), I'm certain that he's very pleased with this.

[DaveBond21]

 

 

 

True. This poster needed to say: Daniel Craig is James Bond and will deliver action.
 

Not exactly breaking news for a Bond movie, no ?

No - but exactly what the public wants.

Exactly, and many people who see the poster won't even know filming is under way on the next Bond film. This is partly to get Bond back into their minds, as publicity continues to ramp up.

 

 

Precisely. The reaction among some of my friends and work colleagues was "Oh they're making a new one are they? Cool"

[Simon]

Yes, I reckon MGW will be happy with this photography too.  But concentrating just on the photography, if not the art/design, I wonder how Skyfall's photography was allowed through the gates.

 

As to simplicity of message, as above, it does beg the question whether, nowadays, anything more than a film title with 007 as an addendum is really necessary for a poster if the slack will be taken up with twitter feeds and youtube vids...

[Harmsway]

No; that's nonsense. It's always been like this: a message has never had to be overcomplicated in order to communicate.

Indeed.

 

I'm not saying the SPECTRE poster is the cleverest Bond poster out there, but it definitely gets the job done.

[seawolfnyy]

No; that's nonsense. It's always been like this: a message has never had to be overcomplicated in order to communicate.

Indeed.
 
I'm not saying the SPECTRE poster is the cleverest Bond poster out there, but it definitely gets the job done.

I just don't see it. All I see is Steve McQueen when I look at it.

[Hockey Mask]

It would be fine as a Rolling Stone cover but as a teaser poster...boring and uninspired.

[dirtymind]

I don't mind a minimalistic teaser poster, but I don't want the main poster to be minimalistic too (like they did with Skyfall).

[Dustin]

No; that's nonsense. It's always been like this: a message has never had to be overcomplicated in order to communicate.

Absolutely. But I didn't necessarily mean in terms of complication/overcomplication as opposed to a simplistic approach. I privately suspect the simplistic approach is anything but simple and perhaps involves just as much creative effort to be effective.

But there is obviously amongst some a feeling of disappointment, a craving for 'more' - whatever 'more' is supposed to be. Personally I found the CR image very atmospheric as it captured the tone and mood of that film's central motif. Perhaps this image is just as representative of the film, that may or may not be. But one can't tell either way without having seen the final product. And after all its prime raison d'être is to build awareness without giving away more about the film, so this is what must reasonably be expected for a teaser.

I've heard fans opting for all kinds of clever images and allusions, some even very good in my opinion. But the fact of the matter is just that many of these ideas would simply not register with the public.

[Guy Haines]

I'm not sure it's true that allusions wouldn't register with the public. If the octopus symbol, however subtly - as in the bullet hole image in the first teaser in December 2014 - had been included somehow in this new teaser, it might at least intrigue some who aren't familiar with the background of SPECTRE. The new teaser is a fine, minimalist poster, but it is also generic - you could have used it for any Daniel Craig film. There's nothing distinctive in it which identifies it with the film Spectre, other than, of course, the title.

 

Incidentally, mention has been made above of the late Steve McQueen. There was an American review of CR - I think it was in Rolling Stone magazine - which compared Daniel Craig's Bond with "Steve McQueen with a British accent."

[thecasinoroyale]

All teaser posters do, without any audio or moving images, is to tease what is coming.

 

This teases that Daniel Craig is back in action as James Bond in a movie called 'Spectre'. So much tease just from that!

 

What more do you want without it becoming the main poster?! I bet we will have PLENTY of those to satisfy our needs in the future.

[x007AceOfSpades]

All teaser posters do, without any audio or moving images, is to tease what is coming.

 

This teases that Daniel Craig is back in action as James Bond in a movie called 'Spectre'. So much tease just from that!

 

What more do you want without it becoming the main poster?! I bet we will have PLENTY of those to satisfy our needs in the future.

Agreed. If you need anything more in a teaser poster, than it sort of loses the point of being a teaser poster.

[Messervy]

Skyfall's posters were just awful. Dreadful even, almost amongst the worst of the entire series. 

 

This Spectre teaser is a breath of fresh air. It's clean and sends a very clear message: Bond is back. Can't wait to see the official quad

Agree with you. Skyfall artwork was disastrous.

This, on the other hand, is solid, efficient and teasing.

[Hansen]

All teaser posters do, without any audio or moving images, is to tease what is coming.

This teases that Daniel Craig is back in action as James Bond in a movie called 'Spectre'. So much tease just from that!

.

To me, it is more telling than teasing

[x007AceOfSpades]

 

All teaser posters do, without any audio or moving images, is to tease what is coming.

This teases that Daniel Craig is back in action as James Bond in a movie called 'Spectre'. So much tease just from that!

.

To me, it is more telling than teasing

 

That's what a theatrical poster is for. To Tell.

Teaser poster is to tease.The teaser poster is for people walking in their theater/cinema to look at it and go "Oh hey! Bond is back!!! A new 007 film".

[thecasinoroyale]

It is very much a tell - but the upmost minimal of tells, to give you everything you need to know from one clear and slick design.

[Gobi-1]

Not sure why everyone is hating on the Skyfall posters. I thought they were simple, clean, stylish, and too the point. I particularly like the teaser for Skyfall which I would rank as one of the best Bond poster ever made. After a four year wait and the 50th Anniversary of the series that poster was exactly what it was suppose to be, Bond with a capital B.

 

Seeing Daniel Craig in the classic gun barrel ties the modern and the beginning of the series together so well. Ironically this is the only time Craig has been seen in the proper gun barrel. Here's hoping they correct this with Spectre.

[Hansen]

I personnally felt more teased with the teaser posters of DAD (remember the gun on the ice) or TWINE (the girl in fire).

I felt they gave a little more than just Bond and his gun.

[stromberg]

I personnally felt more teased with the teaser posters of DAD (remember the gun on the ice) or TWINE (the girl in fire).

I felt they gave a little more than just Bond and his gun.

They both were easily the best things about their respective movies. The girl on fire was a clever design, brilliant at the time and iconic. And I still love the DAD teaser poster. But I don't think they gave much more than Bond and his gun. Okay, TWINE had fire (oh, wow) and a girl silhouette. And DAD didn't even have Bond and his gun. No Bond, and the gun isn't even a PPK, it's a Beretta. Cool poster, but it could as well be for a remake of Ice Station Zebra, if there wasn't the 007 logo on it.

 

The SPECTRE poster screams: Daniel Craig is James Bond. Ready, sharp dressed and looking better than ever. And he's back in action.

 

Frankly said, I prefer a mediocre teaser poster for an excellent movie (which, admittedly, we don't know about SPECTRE, yet), instead of clever and cool and brilliant teaser posters to which the respective filmes turn out to be meh! or worse.

[Hansen]

Personnally, I prefer a cool and brilliant teaser poster AND a great film

[tdalton]

 

The SPECTRE poster screams: Daniel Craig is James Bond. Ready, sharp dressed and looking better than ever. And he's back in action.

 

 

It certainly does accomplish this.  It's amazing that a poster that's so similar in concept to the dreadful Skyfall posters can be so much more effective.  The SPECTRE teaser, as you said, screams that Craig is Bond.  The Skyfall posters looked like Bond was posing for a senior prom photo.

[Simon]

[marktmurphy]

Yes, I reckon MGW will be happy with this photography too.  But concentrating just on the photography, if not the art/design, I wonder how Skyfall's photography was allowed through the gates.

 

As to simplicity of message, as above, it does beg the question whether, nowadays, anything more than a film title with 007 as an addendum is really necessary for a poster if the slack will be taken up with twitter feeds and youtube vids...

 

Again: look at Goldfinger for the simplest Bond poster there's pretty much ever been. It's brilliant.

 

Skyfall's photography was a bit dull, sure; but the problem with doing simple in a massive marketing machine is that dozens of people have input, and any super-classy idea often gets eventually diluted and dulled. Hopefully not always though. The laying down Skyfall poster was nearly decent but yeah, it didn't look well-shot enough nor clever enough. I still love that Casino Royale walking-along-sequence one.