Not particularly reflective of my taste. I'm talking about my perception (and only my perception) of popular opinion.
And that is, that whilst both actors have attempted to actually act Fleming’s Bond on screen (something that is quite particular to Craig and Dalton), Dalton ended up showing a sour, stuffy quality that audiences found it difficult to relate too and stayed away in their millions.
Did they, though? The Living Daylights made more money than A View to a Kill, and Licence To Kill made only very slightly less than it (and even then it was hampered by being given a 15 certificate). I don't remember anybody saying A View to a Kill was a flop.
It would have been much the same result if Brosnan, or anyone else, was playing the character in those films at that time.
Also, Licence To Kill had the highest viewing figures of any film shown on British television in 1994. So Dalton couldn't have been that hated.There has been no such problem with Craig’s similar approach but different outcome.
Craig's films, like Brosnan's, are promoted to the hilt. The hard sell can do wonders for a film.
With the casting of a new Bond attendance went up slightly with LD. But when audiences were asked to come back for Dalton’s second outing, there was no prevailing atmosphere that there was any hunger for it – subsequently, LTK is the least tickets sold for a Bond film in the history of the series.
And actually, whilst not a flop, AVTAK was seen as a big disappointment at the Box office. Which wasn't altogether surprising - Moore looked geriatric, the script and direction were farcically bad. If it hadn’t been for the Bond brand nobody would have shown up.