"Cinemas Score" is a company that measures audience reaction to a film and demographics, invariably on opening weekend. They used to use little cards passed out at the beginning of showings in certain cinemas, but I don't know what they use now.
Lower Cinema Score ratings often portend faster declines in box office.
Opening weekends for "sequels" are often defined by audience reaction to the previous film, and strongly linked to DVD / Blu-ray sales of that title (see Austin Powers and Batman Begins).
Casino Royale did not make "blockbuster status" in the US, but it was a film that was well-loved by a wide swath of viewers. They are coming in droves to see QoS. While I loved the film, there is little doubt that the reaction across the board is more mixed. I'm finding that DLibra is not the only one who needs two viewings to take to the movie. Next weekend will be very telling as to the long-term success of the movie.
keep dancing....
read the Bonita review here: http://debrief.comma...showtopic=51624
Just bcause it has opened big does not mean it will sustain ticket sales. It won't. It doesn't have the love that the last film has and so the box office will drop sharply. What I have suspected is happening. ie a huge opening and then a sharp tail off.
Edited by quantumofsolace, 17 November 2008 - 03:49 PM.