Very interesting, thanks mummyboy11.
The voiceover is a quote from Fleming's Playboy interview: "Exact details of individual private lives and private tastes are extremely interesting to me. I think that even the way a man shaves in the morning is well worth recording."
I don't think any of those guys in the ad are meant to be Bond, they're just portraying the sorts of characters that Fleming found interesting; fighters, explorers, etc. Interesting that these ad men are remembering Fleming instead of focusing on the new film (the Heineken ad still wins for me, though!).
Oh! Didn't knew that!
I guess they did their research well to get that quote about shaving to introduce the product! eh