117 replies to this topic

[marktmurphy]

It was Sony, wasn't it? With Craig standing in super slo mo amongst all of those explosions going off around him.

[PPK_19]

It was Sony, wasn't it? With Craig standing in super slo mo amongst all of those explosions going off around him.

Yep, it was this:

Loved it! The Heineken ad isn't bad though.

[sagart]

What territory is this ad aimed at? It gives the opening date as October 28th. Where do movies open on a Sunday?

[Vauxhall]

That Sony advert last time around was tremendous. Beautifully put together.

[thecasinoroyale]

In the Heineken ad, what is it the waiter asks Dr.No? I can't make it out...!

[FutureJamesBond]

In the Heineken ad, what is it the waiter asks Dr.No? I can't make it out...!

The quote is,

Waiter: Doctor?

Doctor No: NO.

[thecasinoroyale]

I thought it should be, for the pun - it just didn't sound like it to me. Sounded more like "Catcher?" which makes no sense, but still.

Thanks for clearing it up!

[MattofSteel]

I just saw a bizarre variation of the Heineken commercial on FOX (East). No Dan or Berenice, literally edited out, and different narrative around the guy escaping. It starts differently, and there's an extra segment in the middle where he dances with the girl. Then he finds the case and a Heineken alone at the final bar, and they do the final "off the train" shot but with no Bond/parachute.

I'm not kidding. It was utterly strange.

No Dr. No, either.

[AgentBentley]

Saw the commercial, but in my eyes Bond drinking a Heineken is as sacrilegious as him driving a Ford Mondeo in Casino Royale. They should have provided him with a more classy brew, something British or Belgian, rather than such mass-market liquid as Heineken.

[AMC Hornet]

Do the classy British or Belgian brews have $45m to chuck into a movie production?

From Heineken With Love it is.

[junkanoo]

I just saw a bizarre variation of the Heineken commercial on FOX (East). No Dan or Berenice, literally edited out, and different narrative around the guy escaping. It starts differently, and there's an extra segment in the middle where he dances with the girl. Then he finds the case and a Heineken alone at the final bar, and they do the final "off the train" shot but with no Bond/parachute.

I'm not kidding. It was utterly strange.

No Dr. No, either.

Many longer commercials are edited. This allows them to fit slots as needed such as for high priced football games or to mix things up for the viewer.

Edited by junkanoo, 08 October 2012 - 01:17 PM.

[junkanoo]

Saw the commercial, but in my eyes Bond drinking a Heineken is as sacrilegious as him driving a Ford Mondeo in Casino Royale. They should have provided him with a more classy brew, something British or Belgian, rather than such mass-market liquid as Heineken.

Do the classy British or Belgian brews have $45m to chuck into a movie production?

From Heineken With Love it is.

Exactly. Agent Bentley ... sometimes Bond producers promote a Jaguar sometimes a Ford Mustang and sometimes an AMC Hornet. It's all part of 50 years of James Bond. Btw, the first Bond film, Dr. No promoted Red Stripe beer and Smirnoff Vodka - mass-market indeed.

Edited by junkanoo, 08 October 2012 - 01:23 PM.

[junkanoo]

We should probably start listing the references to Bond films that the advert crams in. Here's four to start:
The Zorin boxes - AVTAK
The 'ice' carriage - DAD
The 'control room' carriage - Trevelyan's train in GE
Dr. No - erm, Dr. No.

Adding to the list:

The Zorin boxes - AVTAK
The 'ice' carriage - DAD
The 'control room' carriage - Trevelyan's train in GE
Dr. No - erm, Dr. No.
Escaping pursuers onto a high-end passenger train - FRWL
Platinum hair, Golden-skin girl dancing right in front of the Gin Wigmore - GF
Large menacing Asian dude who gets bumped while playing craps, looks like Odd job hommage - GF
Union Jack parachute - TSWLM
60's styled, colorfully dressed, attractive women partying without male partners - OHMSS

Additionally, the Corgi could reference the London Olympics Bond Tie-in and/or the long standing model car tie-in to the Bond films.
Another really nice hommage was the deliberate continuity errors in the opening train platform scenes, perhaps the most obvious one being the Bond-look-a-like bumping/passing a man with a floppy-eared hat only to run toward him again.

[THX-007]

I think it would've been cool if in the Heineken Train Ad after Craig jumps off to train to open a Union Jack parachute it cuts back to the train where at the bar looking out the window at Craig is Sean, George, Roger, Timothy, and Pierce. Sean, George, Tim, and Pierce all go, "Show off" while Roger remarks, "I don't know. I quite liked it."

Edited by THX-007, 09 October 2012 - 04:26 AM.

[Dustin]

Fine idea. But it would probably have tripled the production expenses.

[THX-007]

Fine idea. But it would probably have tripled the production expenses.

And knowing him Sean probably wouldn't show up so they would have to use a wax model from Madame Tussauds =)

[junkanoo]

Fine idea. But it would probably have tripled the production expenses.

And knowing him Sean probably wouldn't show up so they would have to use a wax model from Madame Tussauds =)

And then Sean would be back to suing Danjaq, yet again.

[quantumofsolace]

http://blogs.indepen...mes-bond-films/

[marktmurphy]

I was thinking watching it last night that they were quite restrained in terms of the product placement: if they'd really wanted to go for it then the Shanghai skyscraper sequence would have been full of it. Bond and Patrice are surrounded by massive neon billboards- they could have been huge 7up adverts if they'd wanted but they actually went with fake made-up ones.

[Dustin]

Indeed. And I for one am most happy about it. This is perhaps the first time in years it isn't shoved down our throats. Very sensible decision.

[Major Tallon]

The only beer the Fleming Bond ever drank was a few bottles of Red Stripe in Jamaica - there is that famous photo of Connery read a Fleming hardback with the bottles of Red Stripe beer lying at his feet!

Not quite. He has a Miller Highlife with Felix Leiter in Chapter 10 of DAF and a Lowenbrau in Chapter 14 of Goldfinger.

[quantumofsolace]

http://www.shropshir...stirs-heineken/

[Matt_13]

This was handled very well in the film. I never noticed the Heineken boxes in the PTS until I saw the film on my TV.  Very well done, IMO.

[thecasinoroyale]

Just shows people may grumble, but the millions put into product placement does work, so kudos to that!

 

I only saw Henieken imagery on second viewing, first the boxes in the PTS bike chase blocking their path forcing them to go to the roof, Bond drinking in the Turkish beach hut, some bottles stocked in the Shanghai bar and large green posters around the London underground.

 

All very well used in believable places.

[AMC Hornet]

...Except for Tanner sucking on one while watching Q lay bread crumbs.

 

But still, those who are unaware of the whole product-placement thing aren't going to notice or care, while those who understand its necessity aren't going to mind. It's only the self-proclaimed purists (who've conveniently forgotten how many times the book Bond drank beer) who make noise about it.

 

Don't care for Heineken meself - although I will drink it when I find a mini-keg in my cottage fridge. I don't care for vodka or Bollinger either (sacrilege!), but I don't object to seeing them promoted in the 007 films.

 

Just so Daniel Craig doesn't end up wearing branding labels like a formula 1 racer, I'm good - and I trust EON not to let that happen.

[Matt_13]

I actually loved seeing Tanner drinking a beer in that scene. Perfectly believable response to the whole ordeal.

[thecasinoroyale]

Ahh yes, of course! Yeah, after-hours under all that pressure, he just thought "to hell with it!"

[AMC Hornet]

The new MI6 bunker's canteen comes well stocked, doesn't it?