I think that at this stage, I like the fact that they are selling it as a 'long lost Fleming adventure'.
It was Barbara Brocolli's first reaction to it. If Faulks manages to pull off what he claims, to be 90 percent Fleming, it should be an excellent story - and the front cover statement correct.
Well, come to think of it I have no problem with the 'writing as Fleming'. I liked all the Flashman papers and the Nicholas Mayer approach at lost Watson manuscripts. And after all it really makes sense as it is Fleming's centenary and not 'just another continuation'.