I would recommend reading the Time Magazine review of The Spy Who Loved Me. The critic was so bored reviewing another Bond movie that he submitted the rough notes he took while watching the picture instead of writing a complete article.

Well, that doesn't surprise me. THE SPY WHO LOVED ME is a very boring film, for the most part, and it's full of corny jokes. Also, it's a throwback to what we might nowadays call the "Austin Powers Bond" of 1967, only less stylish and more juvenile (YOU ONLY LIVE TWICE has its moments of sophistication - TSWLM doesn't). No wonder a "serious" critic in 1977 was unimpressed.
Alas, I don't think Bond is "cool" today, either, although that begs the question: when was Bond last cool? 1967, I suppose. Don't get me wrong: there is no doubt that Bond has stood the test of time, and the films have by and large continued to do very well at the box office right up to the present day, but, somehow, Bond has survived and even prospered while being, essentially, uncool, or, to put it more kindly, a series that trades to a large extent on nostalgia.
Right now MGM has only one franchise... One thing that is holding it together for them. JAMES BOND... and as perfect as Pierce Brosnan was for the role... his Bond films never gelled... never hit on all the cylinders... They never fired the imagination and they basically haven't been very good at all. In fact, I'd go so far to say that Brosnan's BONDs are far and away the worst by any of the Bond actors, even though his personal performance as Bond has been exemplary. The best BOND movie that Brosnan did was THE TAILOR OF PANAMA... but noone saw that because they were never told it was here.
Right now, You have the audience believing that James Bond is a big thing to get all hot and bothered over. That James Bond is sexy and cool and big explosions and bang bang and computer wires being removed and wink wink nudge nudge and ewwws and aaahhhhsss... But there is no spying, there is no story, there are no characters and there is no passion. They are dead lifeless little films that open big and die quickly. - Harry Knowles, May 2001 (
http://www.aintitcoo...lay.cgi?id=9181)
Nice post there, licensetostudy.