Originally posted by DLibrasnow
Yes that may be true but you forget that the generation that grew up with Indiana Jones as kids are now adults and have kids of their own. That means they are likely to take their kids to see a new Indiana Jones movie partly because they like the series themselves but also because they remember having good fun going to see the earlier movies when they were their childrens age.
No, I actually did take that into account and would count myself as part of that demographic. I remember there being very little about Raiders before it was first released. I saw an article in an old magazine called Famous Monsters and knew I wanted to see it.
But back to the case, it kind of reminds me of the Bond series in the sense that some older kids and teens may consider the Indy series their dad's generation of hero and therefore it is uncool. They would likely possibly opt for whatever the latest Fast and Furious clone is out there or the like.