ofcourse I don't car either what A.M. thinks, but I think if you have Bond in an Aston, the audience want to see it.
I mean no disrespect regarding what you want from Bond, but the idea of showing off the fancy car that Bond is in is part of the traditional approach and has only become a motif because it's repeatedly been a source of income from the brands in question.
Wasn't the whole point of the reboot to throw out that which wasn't essential Bond, and looking at the superb changes they've made with Craig i'd say that they thought essential Bond was Fleming's Bond, rather than Cubby's Bond. There's no place for scene stealing product placement in Fleming's Bond - if it's there it should be subtle, part of the action, not more important than the action, which had arguably become the case.
I believe and hope that the 'I'm driving an A.M.' moments are a thing of the past (underlined wittily by Bond Driving a cheap Ford in CA.) I don't include SF's vintage A.M in that, since it's not so much product placement as a homage to vintage Bond movies.
With Bond's current bang at the box office they don't need the cash, so i hope those brand orientated scenes never return.
I sympathise with your frustration with QoS' editing and it is indeed much maligned and at least two major set-pieces fail as a result. But i don't want to throw the baby out with the bath water. For me the car chase is very exciting - excitement being emphasised more than geography and they pull it off.
I like the roof chase - i feel the pain of the falls more than i would if we were seeing wider shots more often and hanging longer on each shot.
The Mr Slate fight is fantastically fast, instinctive and ultimately ruthless (thanks, i'm sure to having the fight choreographer of the Bourne films onboard)
Best of all is the Opera shoot-out....soooo damned good is that scene and that includes the editing - it's as close to perfect as any Bond scene as ever been.
Edited by Odd Jobbies, 25 May 2014 - 01:34 PM.