What is/was Ian Fleming Publications' (or Glidrose, as they used to be called) opinion on the films?
They do seem pretty posh (but then, so was Fleming) and not people who would usually read thrillers, let alone watch a film of one.
For that matter, what is their opinion on the books themselves?
His niece, Lucy Fleming, described her uncle as "a very, very, very, very good writer" in a documentary on him on the TLD DVD, but I do wonder if some share the same embarressment as his wife Anne did. I like to think people are more open-minded these days when it comes to the old literary fiction vs genre fiction debate. And Fleming was a good writer. In particular, he conveyed atmosphere very well.
It must be a source of annoyance that, in general terms, the films have eclipsed the novels, but the same can be said for Sherlock Holmes, Dracula and Frankenstein, if not Poirot and Miss Marple. On the other hand, the films have arguably kept the novels in bookstores, whereas works of a similar vintage - such as the Johnny Fedora books by Desmond Cory - are lost in time. People watch the films and go to the books, so they serve a purpose and do garner huge fans.