261 replies to this topic

[Shrublands]

I’ve started this thread, as we don’t have a place to talk about the official artwork and it would otherwise end up in the image thread in the spoiler section, which doesn’t seem right.

Anyway, Sony Pictures UK have Tweeted that this is indeed the new international poster. https://twitter.com/SonyPicturesUK





...Oh, I hate it by the way.

EDIT: Actually ‘hate’ is too strong a word. It’s way to dreary to inspire such a powerful emotion.

[JCRendle]

It's not bad, we've had a lot better though. I like the simplicity of it - a theme that seems to be running through all the posters. Hopefully this means that the traditional Gunbarrel will be back in it's correct place. They do seem to be saying THIS IS BOND! with the Gunbarrel, the dinner jacket, the two 007 logos (including the one in the credits). The main problem I have is that the dinner jacket is a little too blue, they look a lot better black and I prefer the sharper lapels to rounder style which he is wearing here.

[Simon]

Well, it's definitely a poster...

Most of the Craig shots in the posters have him very stark and brightly lit. He could perhaps have done with some shadow to soften.

Also, he does seem to be bursting out of his suits. Snug, might be a term.

I understand why things aren't painted, I have no issue with that in terms of easier manipulation for the markets. I understand why a poster these days does not need to have action scenes plastered thoughout as youtube will cover that need. But I don't understand why a poster does not have a classy feel to it if there is a requirement to emulate or market the classiness of the film it is advertising.

Anway, Film - Title - Paper - Wallspace. Guess the job is done.

[JCRendle]

Something like this - all I've done is darken the dinner jacket - look sharper and more Bondian to me than the blueish look they've given us.

[Royal Dalton]

Yeah, the black does look better, JC.

It's very basic. Which isn't necessarily a bad thing in itself. But, assuming this is the final poster, it's a bit of a shame they didn't take advantage of some of the film's more interesting imagery.

[Glenn]

Since 2006 I have believed that Daniel Craig would be the first Bond to be a 'professional' and not pose with his finger on the trigger. Very amateurish thing to do. And now he goes and ruins the image for me! **shakes head in dismay**.

[thecasinoroyale]

Yeah, it's alright. But strikes me that all promo material is noe just shots taken in a professional photo shoot that they've had in stock and spent a few months seeing which pose works better.

It's nice and Bond-ish with the DJ, the Walther and the gunbarrel, even the nice Union Jack there, very patrioitc.


I can't appear to be that fussy, but it's average I guess. Would have liked something better, something a big more prouder but...any new developments are good developments!

[Shrublands]

I think it’s boring in the extreme. Obviously made by the same talentless team who produced the character posters. Dull, dull, dull.

[tdalton]

I think it’s boring in the extreme. Obviously made by the same talentless team who produced the character posters. Dull, dull, dull.

Dull is definitely the adjective to describe this poster, and really all of the Skyfall posters. The whole set of posters for this 50th Anniversary film have been bad, starting with the dull teaser, then that quad poster that may go down as one of the series' worst, and now this.

[HellIsHere]

HORRIBLE POSTER. TRASH.

[Shrublands]

I think it’s boring in the extreme. Obviously made by the same talentless team who produced the character posters. Dull, dull, dull.

Dull is definitely the adjective to describe this poster, and really all of the Skyfall posters. The whole set of posters for this 50th Anniversary film have been bad, starting with the dull teaser, then that quad poster that may go down as one of the series' worst, and now this.

Very much agree. The team responsible for this whole poster campaign needs to go, in fact, they should never have been employed in the first place. This one is as bad as LTK’s poster, if not worse.

[roger no more]

Yeah, the black does look better, JC.

It's very basic. Which isn't necessarily a bad thing in itself. But, assuming this is the final poster, it's a bit of a shame they didn't take advantage of some of the film's more interesting imagery.

agree!! Too Simple and no design..

I think it’s boring in the extreme. Obviously made by the same talentless team who produced the character posters. Dull, dull, dull.

Dull is definitely the adjective to describe this poster, and really all of the Skyfall posters. The whole set of posters for this 50th Anniversary film have been bad, starting with the dull teaser, then that quad poster that may go down as one of the series' worst, and now this.

Really missing the golden age of Bond posters..dull, not sincere,no design...fans design better than it..

[thecasinoroyale]

Shame this is causing a big dissapointment for such an important part of the Bond film process, even with it being the 50th anniversary.


Dissapointing. Positively dissapointing.

[marktmurphy]

Dull is definitely the adjective to describe this poster, and really all of the Skyfall posters. The whole set of posters for this 50th Anniversary film have been bad, starting with the dull teaser, then that quad poster that may go down as one of the series' worst, and now this.

I don't see the problem with the quad at all, I think it's very striking and does everything it needs to. The others I agree with; uninspired so far. This new UK one looks less professional than the teaser one to me: I'm not keen.
Why does it need 007 written under the title, anyway?

[Melancholy Productions]

I actually really liked the simplicity and iconography of the teaser poster. Miles ahead of QoS's teaser for me. Can't say i really like any other poster in Skyfall's campaign though.

[Messervy]

This is so dull!
Whatever happened to the art of drawing a James Bond poster?...
Boring and unimaginative.

[Shrublands]

It’s difficult to believe that professional graphic designers came up with this – it’s that bad.
But it’s even more difficult to believe that clients like Eon and Sony accepted it - extraordinary, when you think about it.

[PPK_19]

Whatever happened to the art of drawing a James Bond poster?...

Photoshop happened.

[Pussfeller]

It certainly looks like a piece of fan art, except that fan art tends to be less generic.

But that's not surprising, or it shouldn't be. It's pointless to judge this image as if it were a piece of artwork. No one is meant to admire a cereal box. For a few months, people will see this image and think "Bond movie".

I doubt if a single creatively inclined person had a hand in the design of this image. This is the sort of thing produced by "branding experts". You'll notice that literally every visual element is a piece of Bond branding: the gunbarrel, the Craig photo, the tux, the gun, the Union Jack, the Skyfall logo, and the 007 logo. There's nothing else on the poster. You could switch the title to Casino Royale and it would function the same.

This is so generic, it's morbidly fascinating. It almost crosses the line from advertising into signage. This is a Bond sign, not a Bond poster.

[tdalton]

It’s difficult to believe that professional graphic designers came up with this – it’s that bad.
But it’s even more difficult to believe that clients like Eon and Sony accepted it - extraordinary, when you think about it.

Agreed. Both scenarios are rather disappointing.

At least we know that there's one group of people who are happy with these posters: the team behind the Licence to Kill posters. They're no longer responsible for the worst poster campaign in franchise history.

[Simon]

I don't see the problem with the quad at all, I think it's very striking and does everything it needs to.

I must admit to being surprised about this reaction.

The job of DAD was to sell tickets, but from an aesthetics point of view it earned considerable negative press and reaction. However, Job done.

The job of any poster is to say something is available to purchase. And, surely, this latest poster's Job will be done.

But for someone so evidently into their design, and as a forum member keen on more than just the Job, as above I do find it curious. Aside from the Job, what of any of these posters says to you, Design? Especially the truncated, cut up, badly framed photo splodge of the latest quad?

Not trying to change opinion, rather just to understand it as I remember your Young Bond vector cover designs which were more than just the Job..

[Royal Dalton]

They could have done an amazing poster, featuring dragons and trains and all the rest of it. Instead, they've come up with something that most people on here could have put together in Photoshop in about five minutes.

Sad, really. Especially when you compare it to the Bond posters of old.

This can't really be the final poster, can it?

[Messervy]

It's pointless to judge this image as if it were a piece of artwork. No one is meant to admire a cereal box.

Except that, in this case, we're not talking cereal box. We're taking Bond. Hell, even the recent Total Recall poster is more inspired!
One of the "bondian" elements that contributed to the overall success of the franchise is the poster. LALD, OP, TB, etc. all had that special feel.
Too bad it's now lost to a below-average photoshoped picture of the main actor in front of the gun-barrel. That's so lazy!

Edited by Messervy, 17 September 2012 - 02:21 PM.

[marktmurphy]

I don't see the problem with the quad at all, I think it's very striking and does everything it needs to.

I must admit to being surprised about this reaction.

The job of DAD was to sell tickets, but from an aesthetics point of view it earned considerable negative press and reaction. However, Job done.

The job of any poster is to say something is available to purchase. And, surely, this latest poster's Job will be done.

But for someone so evidently into their design, and as a forum member keen on more than just the Job, as above I do find it curious. Aside from the Job, what of any of these posters says to you, Design? Especially the truncated, cut up, badly framed photo splodge of the latest quad?

Not trying to change opinion, rather just to understand it as I remember your Young Bond vector cover designs which were more than just the Job..

Are we both talking about the lying-down poster? It's well-framed, not badly framed. It looks good: it's a good, dynamic image.

[5thstreet]

If you look throught the poster book ( No longer for sale by Amazon ; http://www.amazon.co...ond poster book

I think the golden age of James Bond posters has passed.

[marktmurphy]

This is so dull!
Whatever happened to the art of drawing a James Bond poster?...

Goldfinger happened.

[Shrublands]

It certainly looks like a piece of fan art, except that fan art tends to be less generic.

But that's not surprising, or it shouldn't be. It's pointless to judge this image as if it were a piece of artwork. No one is meant to admire a cereal box. For a few months, people will see this image and think "Bond movie".

I doubt if a single creatively inclined person had a hand in the design of this image. This is the sort of thing produced by "branding experts". You'll notice that literally every visual element is a piece of Bond branding: the gunbarrel, the Craig photo, the tux, the gun, the Union Jack, the Skyfall logo, and the 007 logo. There's nothing else on the poster. You could switch the title to Casino Royale and it would function the same.

This is so generic, it's morbidly fascinating. It almost crosses the line from advertising into signage. This is a Bond sign, not a Bond poster.

This also represents one of my only worries with Skyfall as a whole; from Fleming’s books through the films, it’s always best when the individual entry has a major motif or two that sets it apart. Something from the story that can stand on a poster or book cover that makes it jump out of the series as its own thing
Something that triggers “The one with the…. Gold, tarot cards, heraldry, diamonds, rockets, scuba divers or whatever.”

Nobody working on Skyfall's iconography has shown us anything like that yet. Why?

As a suggestion, Skyfall could well become known as “the one with lots of London” but that small crumb on this poster is simply not doing the job. A great bit of graphic design showing Bond at large above and/or below the streets of the capital would.

[Simon]

Are we both talking about the lying-down poster? It's well-framed, not badly framed. It looks good: it's a good, dynamic image.

Yup, the lying down one. Even your five minute slap of a computerised paint job over it created something more than just the photo print. (Que: Well framed or not badly framed??) Otherwise, I maintain my position of surprise.

Something that triggers “The one with the…. Gold, tarot cards, heraldry, diamonds, rockets, scupper divers or whatever.”

I am presuming you mean scuba divers...?

[Shrublands]

Are we both talking about the lying-down poster? It's well-framed, not badly framed. It looks good: it's a good, dynamic image.

Yup, the lying down one. Even your five minute slap of a computerised paint job over it created something more than just the photo print. (Que: Well framed or not badly framed??) Otherwise, I maintain my position of surprise.

Something that triggers “The one with the…. Gold, tarot cards, heraldry, diamonds, rockets, scupper divers or whatever.”

I am presuming you mean scuba divers...?

You presume right. Thanks, changed. Damn spell check (and me for not reading before posting.)

[PPK_19]

Nobody working on Skyfall's iconography has shown us anything like that yet. Why?

A great bit of graphic design showing Bond at large above and/or below the streets of the capital would.

Agreed. They so easily could have used more of the London underground as imagery, so people would remember Skyfall as 'the one with the Underground set-piece/chase'.

But as you said we've had bland posters with Bond in the foreground and a blurry faint Union Jack in the background, almost invisible. Such a wasted opportunity considering the anniversary year and the post-Olympics patriotism.