Faulks ain't exactly small fry, although Deaver's probably one that you could say has a 'fanbase'; Faulks operates in a bit more of a literary section of the market.
I agree - I'm not saying that Faulks doesn't have a great reputation, I realize he writes in the serious literary genre rather than popular fiction.
But he isn't that well known here in the states.
I stand corrected regarding the printings of DMC. I have noticed the super ultra deluxe editions are coming down in price.
Zencat - I assumed you were talking about fandom the whole time. It's not like the publishing world is still talking about License Renewed either.
I guess some more questions to ask are - what percentage of people were picking up DMC because they were Faulks fans? Will Deever's fanbase, which will be helpful to a degree, be as much a factor as the centenary publicity? I kinda doubt it.
I think the other reason Deever's work will have more of an impact is because he is creating a whole new era for Bond, that other authors will continue, whereas Faulks was putting Bond back in the 60s, where we have plenty of existing adventures.