Moore had the ability to be Fleming-like, but the times were against him.
Not really; by the time of MOONRAKER perhaps that kind of campy fun was very much the order of the day, but in the age of LIVE AND LET DIE "nasty" cop thrillers like DIRTY HARRY and THE FRENCH CONNECTION were dominating the action genre and spawning copy-cats (e.g. MCQ) and nasty, "dark" films like THE EXORCIST were ringing Box Office bells loudly. Not that I think there was anything wrong with the lighter approach taken during the Moore era (far from it) but the idea it was necessary because of the times in never one that has sat well with me.
I would make strong case for Moore possessing a harder edge in his first two films, particularly evident in GUN. I would say yes, it was in part a response to the grisly, early 70s thrillers, ruling the box office at the time.
Good points, agree that gritty was an option for EON in the early 70s that they shied away from, wisely or unwisely.
OHMSS's more serious tone was, right or wrong, something I think the producers felt was a cause of its poor (relative) showing at the box office. Bringing back both Connery and Hamilton for DAF and introducing crowd-pleasing camp into Bond to a degree not seen previously, and enjoying the resulting BO success, set a template for the next couple films. Even going back to EON's beginnings, DN and FRWL both added non-thriller, lighter moments that balanced nicely with the retained darker Fleming material. EON figured they misplayed the balance with OHMSS, and kneejerked the other direction with DAF, and BO told them which way to go. There's also not a lot of DIRTY HARRY or THE FRENCH CONNECTION or THE EXORCIST in 60s Bond, EON was always more interested in making a family entertainment and smoothing those harder Fleming edges. Maybe they didn't have to embrace that lighter side of Moore in the 70s, but if fit better for them, also with audiences (going off BO).
Man, I'd have loved to have seen a darker, revenge-driven thriller in '71, like OHMSS without the love story (or the added one-liners). And yes, I think it could've done good business at the BO. Harry and Cubby just weren't the guys to go that direction with Bond (and they may have had some pressure from their studio partner at that point to
safely put butts in seats). Can't argue the success of films like TSWLM or MR, but those are so stripped of anything Bond for me as to be from a different spy movie series: largely going through the motions shouldn't be Bond. For better or worse, Moore's lighter touch (and Connery's in DAF) proved to be excellent counter-programming for those gritty 70s thrillers at the BO (less the darker TMWTGG).
The series has always been about the veneer of Bond more than Bond himself, OHMSS and QOS seem to me to fight against that the most, and pretty successfully too (IMHO). DN and FRWL have their moments too, the cinematic Bond was still forming, but the subtle difference between embracing the non-Fleming and purposely distancing from it is apparent to my eyes (no surprise those are my top 4 Bond films, eh?
). Anyway, more thoughts.