Why not? I see no reason why a Bond film has to stick to a particular routine . . . over and over again. Some of the best or more interesting Bond movies have been those that atypical of the franchise's traditions.
Agreed. That was part of what had made a lot of the preceding Bond films so weak was that it was basically the exact same thing over and over again, as each film had to mark each item off the checklist in pretty much the same fashion over and over. Both CASINO ROYALE and QUANTUM OF SOLACE have elements of the checklist in them, but they jettisoned many more of those things (especially QUANTUM OF SOLACE) than any of the previous films could have ever hoped to, and they're much more exciting and much more original films for it. Hopefully we'll see a similar approach to future Bond films. For me, the only necessary requirement for it to actually be a Bond film is the presence of the James Bond character. Everything outside of that can be, and most often should be, different each and every time out.