Some theaters today go pretty far promoting films with large posters, stadies and especially large statues like Silver Surfer, Hulk, Kung Fu Panda and The Simpsons. The statues I have seen looked wonderful and cost a mint but some theaters did their part way back in the 60's too. Never seen a photo like this before from back then.
The Regal Picture House (1931)
Dunfermline
Many of the photographs below show some of the original publicity work of the late Mr. William WM Gourlay.
Note particularly, the golden mannequin on the bed for 'Goldfinger'.Link to site if interested:http://www.kinemagigz.com/cinemas.htm