That film, and Dalton's career, both deserve defense from the conventional wisdom that has grown around them and the tiresome triumphalism that initially greeted Brosnan and Craig. (And which subsists even on this thread)
Yeah they do, (although I'm not really a fan of LTK). When Dalton was around in the late 80's, the suited hero was sidelined a bit. Die Hard, Batman, Leathal Weapon and Indiana Jones, that kind of suitless action hero was popular. Bond still had his place, his popularity and his fans. TLD did good business. In the UK, as far as I remember, the public responded very well to Dalton. But in terms of rival action heroes, I think the competition at the time was the highest the series had known since its inception.
Furthermore, in the late eighties cinema attendances were tailing off in favour of renting. Video rental shops were in abundance all over the UK at that time. People were not going to the cinema like we do today. I’m pretty sure quite a lot of cinemas in the UK closed in the early nineties owing to the popularity of the rental market.
One of the key facets of Bond is being a veritable man-whore, and Dalton remains fairly monogamist. Reasoning behind this is problem because of increased awareness of AIDS or something, but who knows?
The AIDS issue is a valid point IMO. Some thought it was a downside that AIDS tuned Bond into a one woman man. Others (I think) turned their noses against the Bond character being a poor influence on the safe sex attitude at that time.
Notwithstanding if its a good or bad film, the marketing for LTK
was poor and I don't think for whatever reason the studio was nurturing the series like it has done of late with Brosnan and even more with Craig. Compare numerous interviews where BB has praised Amy Pascall and Sony for their input and support for 007. Read Cubby's autobiography and he paints a more unsettled picture of studio interference during production and ever changing executives at MGM.
All these factors don't help. Sure they are not the be all and end all (and I'm not claiming they are), but I think
they weighed the Dalton era down. Plus Dalton did take over from an actor who had played a role in seven films over the proceeding thirteen years, whereas Brosnan and Craig did not have that initial hurdle, (although it has to be said Dalton and Brosnan did not have the “Craig not Bond/Blonde Bond” backlash to overcome either).
I think Dalton was a great bond and a welcome approach on the character back in ‘87.