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Bond 22 and marketing.


14 replies to this topic

#1 JimmyBond

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Posted 09 February 2007 - 03:55 AM

Craig is established as Bond, and the public loves him. So how should they go about selling the next one to the general public? Should they play up the James Bond angle: Bond theme blaring and all that? Or should they downplay the Bond angle and play up the more realistic aspect that we seem to be heading towards? Personally, I'd love to see something like this for a Bond 22 teaser:

MGM/Columbiam Pictures Logo:

Fade to black

Mr Announcer Voice: "He's the world's most famous Secret Agent..."

Cut to various shots of Craig's Bond walking about from CR

Fade to black

MAV: ...involved in the most deadliest assignment of his career..."

Cut to a montage of action sequences from CR

fade to black

MAV: "He opened up his heart, only to have it shattered"

Cut to Bond crying over Vesper's Body

Fade to Black

Just then Craig walks into frame. In full tux, holding the Walther PPK in classic Bondian fashion

Craig: "That was only the beginning"

Quick cuts of various scenes from Bond 22

Dissolve into title card (MRA speaks title)

Quick cut back to Bond. He draws his gun quickly and fires

Quick cut to release date



#2 sharpshooter

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Posted 09 February 2007 - 04:01 AM

That does indeed sound very good, and would like to see it similar to that.

I think limit the Bond theme use still, have it playing only when he does something particuarly cool. Once the Bond theme blares the audience knows he is basically invincible.

#3 Gobi-1

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Posted 09 February 2007 - 04:37 AM

Craig walks into frames and says. "I'm James Bond, *****!

#4 PrinceKamalKhan

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Posted 09 February 2007 - 04:46 AM

Craig is established as Bond, and the public loves him. So how should they go about selling the next one to the general public? Should they play up the James Bond angle: Bond theme blaring and all that? Or should they downplay the Bond angle and play up the more realistic aspect that we seem to be heading towards? Personally, I'd love to see something like this for a Bond 22 teaser:


MGM/Columbiam Pictures Logo:

Fade to black

Mr Announcer Voice: "He's the world's most famous Secret Agent..."

Cut to various shots of Craig's Bond walking about from CR

Fade to black

MAV: ...involved in the most deadliest assignment of his career..."

Cut to a montage of action sequences from CR

fade to black

MAV: "He opened up his heart, only to have it shattered"

Cut to Bond crying over Vesper's Body

Fade to Black

Just then Craig walks into frame. In full tux, holding the Walther PPK in classic Bondian fashion

Craig: "That was only the beginning"

Quick cuts of various scenes from Bond 22

Dissolve into title card (MRA speaks title)

Quick cut back to Bond. He draws his gun quickly and fires

Quick cut to release date


Not bad, Jimmy Bond. Although I'd take out the bit about the "world's most famous secret agent". If he's famous, he's not very secret. Also, MGM/Sony/EON better not use the same marketing team who worked on Licence to Kill.

#5 Publius

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Posted 09 February 2007 - 05:45 AM

Don't shy away from Daniel Craig's name. Embrace the reboot. Play up Bond 22 as a continuation of where CR left off. Lord knows we've been all but given the green light to do so by critics, fans, and the public alike.

If Craig or CR win any BAFTAs, I'd also like to have at least one spot mention it. We should be proud of the critical success Craig and CR have received, and there's no shame in letting the world know it.

#6 tdalton

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Posted 09 February 2007 - 06:18 AM

Don't shy away from Daniel Craig's name. Embrace the reboot. Play up Bond 22 as a continuation of where CR left off. Lord knows we've been all but given the green light to do so by critics, fans, and the public alike.

If Craig or CR win any BAFTAs, I'd also like to have at least one spot mention it. We should be proud of the critical success Craig and CR have received, and there's no shame in letting the world know it.


Agreed. They should definitely use the critical acclaim that Craig and Casino Royale received to their advantage when marketing Bond 22

#7 JimmyBond

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Posted 09 February 2007 - 07:48 AM

That's one of the things I didnt like about the Brosnan films, it wasnt until TWINE that they started using Brosnan's name in the marketing.

I hope we get Craig's name mentioned (IE: "Daniel Craig IS James Bond").

#8 RazorBlade

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Posted 09 February 2007 - 09:47 AM

I agree, use DC's name in the marketing. Of course they will also promote the film using product placement.

#9 dodge

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Posted 12 February 2007 - 05:13 PM

Craig is established as Bond, and the public loves him. So how should they go about selling the next one to the general public? Should they play up the James Bond angle: Bond theme blaring and all that? Or should they downplay the Bond angle and play up the more realistic aspect that we seem to be heading towards? Personally, I'd love to see something like this for a Bond 22 teaser:


MGM/Columbiam Pictures Logo:

Fade to black

Mr Announcer Voice: "He's the world's most famous Secret Agent..."

Cut to various shots of Craig's Bond walking about from CR

Fade to black

MAV: ...involved in the most deadliest assignment of his career..."

Cut to a montage of action sequences from CR

fade to black

MAV: "He opened up his heart, only to have it shattered"
Cut to Bond crying over Vesper's Body

Fade to Black

Just then Craig walks into frame. In full tux, holding the Walther PPK in classic Bondian fashion

Craig: "That was only the beginning"

Quick cuts of various scenes from Bond 22

Dissolve into title card (MRA speaks title)

Quick cut back to Bond. He draws his gun quickly and fires

Quick cut to release date


You're on the right track here, I think, JimmyBond. But a line like the highlighted line, I think, would invite merciless parodies:
They made him cry...but he's back--and can dance!
or:
The most dangerous man in the world is one whose heart's been broken.

I do like what you've suggested. But maybe they could use a line that echoes one of CR's best lines: about his having been stripped of his armor before. But now...?

Anyway, a thought.

#10 Byron

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Posted 12 February 2007 - 09:40 PM

Cut Mr Announcer altogether.

Let the images and music speak for themselves. However it's very hard to do things differently.

The usual montage of action scenes and girls has also been overused.

#11 Qwerty

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Posted 12 February 2007 - 09:42 PM

Craig walks into frames and says. "I'm James Bond, *****!


There's always that approach!

#12 EyesOnly

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Posted 13 February 2007 - 02:42 AM

Having any mention of CR winning Bafta's would be a waste and lost on American audiences. Perhaps in England that would be fine, but not in the states!

#13 JimmyBond

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Posted 13 February 2007 - 04:19 AM

Cut Mr Announcer altogether.

Let the images and music speak for themselves. However it's very hard to do things differently.


But Mr. Announcer seques perfectly into Craig saying the line "That was only the beginning." You see, it has a double meaning, he's talking about the fact that it this adventure will be bigger, and also the fact that Casino Royale literally was the beginning.

Course you could have text on the screen instead of the announcer, but that might not have th esame impact.

#14 K1Bond007

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Posted 13 February 2007 - 05:20 AM


♫♫Dark, hard, drum beat♫♫
---Black screen - A small spotlight appears at the extreme left of the screen.
It begins to move right till it reaches the extreme right. Meanwhile..---

Announcer: "For Forty-Six years we've been telling you he would return.."

---The spotlight opens up to a much larger one and careens back left.

Announcer: "But this time...."

---The spotlight gets to the middle of the screen..

Announcer: "You won't see him coming."

---Bond is standing in the middle, he fires his Walther PPK.
The screen explodes into shards of glass.

♫♫The moody dark beat continues slightly (but not overdoing it) into the James Bond theme (all percussion).♫♫

---Camera pans down in slow-motion.
Within one shard of glass we see Bond standing over the body of Mr. White.
Within another Bond kicking a man down a staircase.
Within another Bond pointing a gun at Mathis' head.
Within another an explosion.
Within another Bond stabbing someone.
Within another Bond sitting, placing a martini back on a table and unexpectedly and quickly half-standing slugs someone over the table full on in the face.

Announcer: Danger is a drop away...

♫♫Music stops.♫♫

---Slow-motion ends. The glass hits the bottom and shatters even more. The light goes out at 'like' a flick of a switch (sound effect).
Simultaneously the one word title in big bold white appears.
Another flick. The Columbia Pictures logo.
Another flick. The release date in white on a black screen.
Underneath in a smaller font. "He returns"

Black.
Fin.



:cooltongue: ^^^ teaser, btw.

#15 SilencedPPK

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Posted 13 February 2007 - 07:42 AM

Loving it! :cooltongue: