Jump to content


This is a read only archive of the old forums
The new CBn forums are located at https://quarterdeck.commanderbond.net/

 
Photo

MOONRAKER: Evolution of an ad campaign.


31 replies to this topic

#1 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:29 AM

An ad in Variety announces that MOONRAKER is the next James Bond film (and not "For Your Eyes Only", as promised at the end of TSWLM).

#2 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:31 AM

The early Moonraker logo and artwork appear on this "one-stop" teaser.

#3 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:31 AM

The Eon/Moonraker letterhead gives us a first look at the new logo.

#4 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:32 AM

The stunning Advance A poster is one of my all time favorite Bond posters.

#5 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:33 AM

An Advance B poster takes it a step further...

#6 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:34 AM

I

#7 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:35 AM

The US one sheet promises a mega-Bond experience indeed (and the return of Jaws!)

#8 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:36 AM

A second style one sheet is introduced during the film's record breaking run.

#9 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:37 AM

Yet a third style US one-sheet, the very rare

#10 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:38 AM

The Thai poster uses some unique original art.

#11 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:38 AM

Interestingly enough, the unused Moonraker logo and art appears on the U.S. novelization.

#12 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:39 AM

Moonraker comes to T.V...

#13 PaulZ108

PaulZ108

    Lt. Commander

  • Veterans
  • PipPipPip
  • 1569 posts

Posted 07 July 2002 - 12:44 AM

Moonraker had one of the best ad campaigns of the Moore era IMO. I think I like the Thai poster best, followed by the second one-sheet.

#14 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 12:48 AM

All that wonderful art to choose from, and this is what we get when Moonraker comes to DVD.

#15 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 01:07 AM

Originally posted by PaulZ108
Moonraker had one of the best ad campaigns of the Moore era IMO.

Gotta agree with you on that, PaulZ. Moonraker was the most aggressively promoted Bond film since Thunderball. Moonraker also had an enormous amount of tie-in material. It was treated as an event Bond picture (and certainly performed as such at the box office).

#16 Blue Eyes

Blue Eyes

    Commander RNR

  • Veterans Reserve
  • PipPipPipPip
  • 9976 posts
  • Location:Australia

Posted 07 July 2002 - 03:14 AM

You know, not having seen it before now, I'm a real sucker for the Eon letterhead. There's something really impressive about the shuttle zooming towards the viewer. I think a full scale version of that would have made an awesome teaser.

But the Moore tuxedo/spacesuit teaser is one of the best posters of all the Bond films.

#17 Blofeld's Cat

Blofeld's Cat

    Commander RNVR

  • Commanding Officers
  • PipPipPipPip
  • 17542 posts
  • Location:A secret hollowed out volcano in Sydney (33.79294 South, 150.93805 East)

Posted 07 July 2002 - 03:59 AM

The Spy Who Loved Me may be my all time favourite Bond movie, but the graphics and posterwork for Moonraker are definitely the best of all the Bonds to date, with the Advance A poster being, by far, my most favourite.

I've never seen the Moore pose on the DVD before, with him in a spacesuit, holding a gun (not a raygun) to his shoulder. I wonder when that would've been done as it's never appeared, to my knowledge anyway, in any other promotion of Moonraker?


#18 rafterman

rafterman

    Lt. Commander

  • Veterans
  • PipPipPip
  • 1963 posts
  • Location:Republic of Korea, south of the Axis of Evil

Posted 07 July 2002 - 04:04 AM

I actually like the DVD covers.....especially the Moonraker font...

#19 Blue Eyes

Blue Eyes

    Commander RNR

  • Veterans Reserve
  • PipPipPipPip
  • 9976 posts
  • Location:Australia

Posted 07 July 2002 - 06:05 AM

Originally posted by Blofeld's Cat
I've never seen the Moore pose on the DVD before, with him in a spacesuit, holding a gun (not a raygun) to his shoulder. I wonder when that would've been done as it's never appeared, to my knowledge anyway, in any other promotion of Moonraker?[/FONT][/B] [/B]


It's quite possible that the image is a composite, made using a picture of Moore from another film and then 'pasted' onto the body etc...

#20 Hardyboy

Hardyboy

    Sub-Lieutenant

  • Crew
  • Pip
  • 472 posts

Posted 07 July 2002 - 06:16 AM

I wonder if the astronaut suit in the Advance A poster represents a discarded part of the script. In Wood's novelization, Bond actually puts on a spacesuit and goes outside Drax's space station to disable the laser cannon. It would have made for a good moment on the screen.

#21 Double-Oh-Zero

Double-Oh-Zero

    Commander

  • Veterans
  • PipPipPipPip
  • 3167 posts
  • Location:Ottawa, Ontario (via Brantford)

Posted 07 July 2002 - 03:54 PM

Originally posted by Blue Eyes


It's quite possible that the image is a composite, made using a picture of Moore from another film and then 'pasted' onto the body etc...

Yes, I think so. This method is used heavily on the Connery video covers, as well, I think. Anyway, My favourites out of those are the Thai poster and the US one-sheet. The second style one-sheet is also quite nice.

#22 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 04:52 PM

I just realized I omitted the rather excellent Jeff Marshall special edition Moonraker poster. Sorry, Jeff.

#23 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 07 July 2002 - 05:06 PM

Glad to see everyone likes the Thai poster...because that's the poster I just won on eBay. My plan is to have Richard Kiel and Lois Chiles sign it at the upcoming BCW then get it framed professionally. I have a feeling this could become one of my favorite Bond pieces.

#24 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 08 July 2002 - 09:12 PM

Originally posted by Blofeld's Cat
[I've never seen the Moore pose on the DVD before, with him in a spacesuit, holding a gun (not a raygun) to his shoulder. I wonder when that would've been done as it's never appeared, to my knowledge anyway, in any other promotion of Moonraker?[/FONT] [/B]

I have seen a pic of Moore in the full spacesuit. It's not from the movie, it's a publicity shot. If I can track it down I'll post it here.

#25 zencat

zencat

    Commander GCMG

  • Commanding Officers
  • PipPipPipPip
  • 25814 posts
  • Location:Studio City, CA

Posted 08 July 2002 - 09:40 PM

Bingo...

#26 M_Balje

M_Balje

    Lt. Commander

  • Veterans
  • PipPipPip
  • 1564 posts
  • Location:Amsterdam (Netherlands)

Posted 14 July 2002 - 04:15 PM

The Soundtrack of "Moonraker"

#27 DLibrasnow

DLibrasnow

    Commander

  • Enlisting
  • PipPipPipPip
  • 16568 posts
  • Location:Washington D.C.. USA

Posted 05 June 2003 - 11:32 AM

I think I prefer the US one sheet

#28 DLibrasnow

DLibrasnow

    Commander

  • Enlisting
  • PipPipPipPip
  • 16568 posts
  • Location:Washington D.C.. USA

Posted 06 June 2003 - 03:13 PM

A great overview of the Moonraker campaign. Some of the other US posters included this:

#29 DLibrasnow

DLibrasnow

    Commander

  • Enlisting
  • PipPipPipPip
  • 16568 posts
  • Location:Washington D.C.. USA

Posted 06 June 2003 - 03:19 PM

In the same montage style wass this other US poster:

#30 DLibrasnow

DLibrasnow

    Commander

  • Enlisting
  • PipPipPipPip
  • 16568 posts
  • Location:Washington D.C.. USA

Posted 06 June 2003 - 03:22 PM

Moonraker even appeared on a double bill with the previous James Bond movie TSWLM....