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A VIEW TO A KILL: Evolution of an ad campaign.


34 replies to this topic

#1 zencat

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Posted 04 July 2002 - 08:02 PM

Concept design for the AVTAK campaign suggests Grace Jones will feature prominently.

#2 zencat

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Posted 04 July 2002 - 08:03 PM

The breath-taking Advance-A poster used an image of Moore from Octopussy.

#3 zencat

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Posted 04 July 2002 - 08:04 PM

The Advance-B poster pitches the Bond/May Day match up

#4 zencat

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Posted 04 July 2002 - 08:06 PM

The final US one-sheet

#5 zencat

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Posted 04 July 2002 - 08:06 PM

The Thai version combines the 3 U.S. posters into one.

#6 zencat

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Posted 04 July 2002 - 08:18 PM

A rare UK one-sheet returns to the simple Bond/May day match up.

#7 zencat

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Posted 04 July 2002 - 10:46 PM

AVTAK comes to TV and gets a new tag line (that's quite a mouthful). Whatever happened to less is more?

#8 zencat

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Posted 04 July 2002 - 10:51 PM

The AVTAK DVD gets a new title logo and uses a pic of Moore from Octopussy. :)

#9 Blue Eyes

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Posted 04 July 2002 - 11:47 PM

Very interesting look Zencat! I saw the rare UK one-sheet recently when I was on holiday. It was framed and signed (can't remember by who now though). It was selling at US$350. I was really intrigued because I hadn't seen it before!

About the Thai version. Where does it get the bottom graphics from? Such as Moore in the car.

#10 zencat

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Posted 04 July 2002 - 11:50 PM

Originally posted by Blue Eyes
About the Thai version. Where does it get the bottom graphics from? Such as Moore in the car.

I think that's all original art made just for the Thai sheet. That's typical of the Thai posters (and one of the reasons I really like them).

#11 Blofeld's Cat

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Posted 05 July 2002 - 02:24 AM

Another 5 star job, zencat! :)

The Advance-A poster is by far the best.

My wife is in Thailand at this very moment, but has no clue about movie posters, Bond or otherwise, so I couldn't organise her to shop for any that could be on sale around the traps.
:)

#12 Xenobia

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Posted 05 July 2002 - 04:07 AM

First...Zencat you are a genius! It's interesting to see the evolution of this art...and to see how far teaser posters have come in general since then.

As to the US one sheet...I think the absence of Mayday can be explained thusly:

In the States, there is a certain market that may have objected to Mayday and would have been turned off by that poster. So rather than make two posters...one with her and one without...they made one without. Their loss.

As for the DVD covers....well, everything Bond got new art when they came out as SEs...even the VHS tapes. I suspect we can look forward to a new round of new art when the new editions come out in October.

As for the photo on the DVD for AVTAK being from Octopussy...how can you tell?

Great work Zencat...as usual, but still wonderful!
-- Xenobia

#13 Tedley King

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Posted 05 July 2002 - 10:54 AM

I don't know if anyone else has noticed, but was Grace Jones' name in the film 'Grace Jones'? That's what the poster suggests. The UK one. It says 'James Bond........' 'Grace Jones does it for kicks'. I thought May Day does it for kicks?

#14 Blofeld's Cat

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Posted 05 July 2002 - 12:06 PM

Originally posted by Tedley King
I don't know if anyone else has noticed, but was Grace Jones' name in the film 'Grace Jones'?  That's what the poster suggests.  The UK one.  It says 'James Bond........'  'Grace Jones does it for kicks'.  I thought May Day does it for kicks?

Interesting pickup there, Tedley.

Also, not only is May Day missing in the final US one-sheet, but it must say something about the character of "The Bond Girl" if it took that long for her to be recognised in the advertising.

It's clear, while watching the movie, that more emphasis should have been attributed to May Day and make Stacey Sutton a minor role, as the earlier posters seem to preempt. Certainly would have made for a better movie.


#15 Double-Oh-Zero

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Posted 05 July 2002 - 05:04 PM

Excellent stuff, zencat. I like that UK one-sheet myself. It's really simple, but still interesting and cool. I don't think Roger wore a white tux in AVTAK though, did he? Did he wear one at Zorin's party?

#16 boeserzwilling

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Posted 05 July 2002 - 08:40 PM

Thanks a lot for the "evolution..." series.
Here's the German one:

#17 Simon

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Posted 05 July 2002 - 09:45 PM

Originally posted by Xenobia
As for the photo on the DVD for AVTAK being from Octopussy...how can you tell?
-- Xenobia


Because he had the face lift between Octopussy and AVTAK making less piercing eyes, and also had the facial mole removed.

#18 zencat

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Posted 06 July 2002 - 04:41 PM

Originally posted by Double-Oh-Zero
Excellent stuff, zencat. I like that UK one-sheet myself. It's really simple, but still interesting and cool. I don't think Roger wore a white tux in AVTAK though, did he? Did he wear one at Zorin's party?

Yep, he wore one at the Zorin party.

Isn't it about time PB wore a white tux?

#19 zencat

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Posted 06 July 2002 - 04:45 PM

Originally posted by Tedley King
I don't know if anyone else has noticed, but was Grace Jones' name in the film 'Grace Jones'?  That's what the poster suggests.  The UK one.

Small correction... That ad is from TV Guide promoting the television d

#20 zencat

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Posted 06 July 2002 - 04:47 PM

Originally posted by boeserzwilling
Thanks a lot for the "evolution..." series.
Here's the German one:

And thank you, boeserzwilling, for posting this image. I was looking for a pic of this style. This was also used in the UK, I believe.

#21 M_Balje

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Posted 14 July 2002 - 04:34 PM

The soundtrack from "A view to a kill"

#22 DLibrasnow

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Posted 19 May 2003 - 11:35 AM

Originally posted by boeserzwilling
Thanks a lot for the "evolution..." series.
Here's the German one:


A similar combination between the two posters appeared as the final theatrical poster in the United Kingdom.

#23 The JB Shop

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Posted 19 May 2003 - 11:56 AM

Here

#24 DLibrasnow

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Posted 19 May 2003 - 12:18 PM

[quote]Originally posted by The JB Shop
Here

#25 The JB Shop

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Posted 19 May 2003 - 12:38 PM

:)

Let me explain:

The Swedish Fleming book For your eyes only. Had the title From a view to a kill since the novel From a view to a kill is included in that book.

So when the movie company in Sweden was to release For your eyes only as a movie they took the same title as For your eyes onlynot noing that 4 years later that title would be back :)

Like This.

Fleming book:

"For your eyes only" became "From a view to a kill"

Eon Movie

"For your eyes only" became "From a view to a kill"
"A View to a kill" became "Living target"

Hope to have cleared things out for you.

#26 DLibrasnow

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Posted 19 May 2003 - 12:47 PM

It just seems strange they would change the title of a movie that's all.

#27 The JB Shop

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Posted 19 May 2003 - 01:03 PM

Diffrent titels for Swedish Bond Movies.

Dr No. = Agent 007 with a licence to kill.
From Russia with love = Agent 007 sees red.
The spy who loved me = Beloved spy
For your eyes only = From a view to a kill.
A viev to a kill = Living target
The Living Daylights = Iscold mission
Licence to kill = Time for revenge


Are we sick?? :)

#28 TheSaint

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Posted 23 May 2003 - 05:29 AM

I've got the rare UK poster but, have to get the Thai one.
As for how to tell that the Roger shot on the AVTAK DVD cover is from Octopussy, besides the whole facelift/missing mole clue...Sean, Roger, Tim, & Pierce all look slightly different from film to film-hairstyle change, weight change, age. Also, that particular shot of Roger from Octopussy was used alot in conjunction with the film.

#29 DLibrasnow

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Posted 23 May 2003 - 11:33 AM

Originally posted by The JB Shop
Diffrent titels for Swedish Bond Movies.  

Dr No. = Agent 007 with a licence to kill.  
From Russia with love = Agent 007 sees red.  
The spy who loved me = Beloved spy
For your eyes only = From a view to a kill.  
A viev to a kill = Living target
The Living Daylights = Iscold mission
Licence to kill = Time for revenge  


Are we sick?? :)


That must make Swedish people visiting the USA really confused when it comes to those TNN Bond marathons.

#30 The JB Shop

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Posted 23 May 2003 - 01:25 PM

ha ha ha ha:D:D:D

Confused??

We deffenetly know the original titles for the movies.

Im glad that we only have subtitles in our country.

Many other european countrys have even the spoken words translated and dubbed.

But what is an TNN bond marathon?:)