Brosnan Era Film Promotion
Posted 20 September 2001 - 01:29 PM
Out of GE, TND and TWINE, what one had the better promotion, before the release and after.
When Goldeneye came out, I was so unaware! I didn't become a true true fanatic of Bond until the upcoming weeks before TND. After that, I bought all the videos etc. Because of this, I don't really know what promotion was used etc.
I'm going to have to rely on you "oldens" to let me know.
Out of TND and TWINE, I prefered TND. This is for before it was released. For TWINE, I prefered afterwards, with the release of the games etc.
What do other people think? Which films of the Brosnan era had the better promotion?
Posted 20 September 2001 - 05:48 PM
Of course, promotion varies from country to country so mine is the U.S. perspective, and even within the U.S. I'm sure it varies state to state. While all the PB movies have been well and aggressively promoted, I think the best was GOLDENEYE. The pitch was very much towards a "classy" and "classical" Bond, but with a modern edge. The poster and trailers where great (best of PB era), and there wasn't a lot of tie-in's which I prefer. Black and gold was the color of GE.
TND was AGGRESSIVE. The poster was aggressive, the trailer was aggressive, the tie-in's where massive. The primary color of TND was RED. It was a good campaign, but there was a certain dumbing down to the lowest common action fan denominator that made it less of Bond film and more of an action film w/ James Bond in it. Still, the exposure was incredible. Guess it had to be as it came out the same day as a little film called TITANIC.
Not many people know this, but the promotional campaigns for GE and TND where handled by a firm outside MGM. MGM then took over promotional duties for TWINE. Many people bash the U.S. poster for TWINE but I like it. It nicely separates the movie from GE and TND in a way th UK poster didn't. WHITE and BLUE were the colors of TWINE. Seemed the emphasis on TWINE was quality. Good actors in a good movie, which happened to be a Bond film. I noticed TWINE had much more billboard and bus adverts exposure than the other films. Again, a little too much cross-promotion for my taste (I didn't think TWINE and MTV were a match made in heaven), but it got the job done.
What will the "color" of BOND 20 be I wonder?
Posted 20 September 2001 - 06:11 PM
Posted 20 September 2001 - 09:07 PM
At the time of GE's release I was 11 and I was so so excited as I had watched bond since I was 3 but never imagined seeing it on the big screen. I had all the vids but some were official and others were recorded off the TV. When I went to see GE one of the first trailers was advertising the new official release of all the films, I couldn't contain myself.
By the time TND came around I was more excited than ever. I was on the net all day at school checking all the sites for info, and promotional gear, screensavers etc. When it was released I went to the preview there were 100's of postcards and posters all for free, I literally took every one, my pockets were bulging, I made my dad put posters inside his jacket, and my grandad, It was great. In my opinion it was most definately the most promoted. In fact I remeber it being criticised for overuse of product placement i.e. the ericsson. And correct me If I'm wrong but I'm positive TND won an award for best promotion (and apparently the unheard of sum of
Posted 20 September 2001 - 09:13 PM
Yes, both GE and TND won some sort of "best movie promotion of the year" award.
mrmoon (20 Sep, 2001 10:07 p.m.):
And correct me If I'm wrong but I'm positive TND won an award for best promotion
Posted 20 September 2001 - 11:03 PM
I'm so jealous of all you guys who can pick up promo material and stuff. We get sweet f.a. in Australia :'( I'm going to have to buy stuff for Bond 20 of a lot of you
Posted 21 September 2001 - 11:12 AM
You could'nt watch television without bond popping on every 5 minutes! And the different Traliers they have, Amazing!