It's all bull.
Exactly what most of us (myself included, I'm sure) said when rumours first surfaced about Craig being considered. Exactly what most of us probably thought when we first heard the name "Goran Visnjic". Exactly what most of us thought when we saw those first Ewan Stewart stories. Well, okay, Ewan Stewart - that was all bull, but you get my point.
He has no career other than some plays, makes Craig look and speak like a perfect Bond in contrast and he has NO movie career but he turns down Bond---only Owen, Jackman and Rikki? were offered the role, yeah right. You want to bet he doesn't get Thor like he claims OR any other big roles--why then would he pass on Bond. He didn't--it's publicity. Obviously false publicity.