Posted 05 October 2005 - 01:35 PM
Bond fandom cannot be compared to any other franchise, IMHO.
Licensees have made the mistake of thinking that it can be like Star Wars, Star Trek, or Doctor Who - where you slap a picture of Yoda, the Enterprise, or the Tardis on something - and the fans will buy it.
Certainly not for Star Wars, but I would venture to say that casual Bond fandom is larger than Trek or Who...but both of their hardcore fandoms are bigger than Bond's hardcore fandom.
Once again we get into Jim's question of long ago - how to do you measure the baseline Bond fan?
I know that the subscription base of 007 magazine can hover between 2000-4000 - depending on the subscription cycle and where the films are in the production cycle.
But you have plenty that also buy the magazine on the newstand and at comic shops. And then you have plenty of people who are into Bond but don't want to read a fan magazine.
So on this Doctor Who board - are their constant arguments over who the best Doctor is?