Posted 09 May 2005 - 04:47 PM
I put this in another thread, but I thought I'd repeat it here as this is the thread about the massive U.S. promotion.
Um, where is it?
SilverFin is kicking butt in the UK as a Puffin book, but here in the U.S. it doesn't seem like Hyperion/Miramax (which is Disney for crying out loud) is giving the book anymore of a push than Putnam did with Benson. I know Higson did his book tour, but I've yet to see any of the promised TV appearances or adverts, etc. And where are those in-store displays? I stopped by a bookstore yesterday and found a few copies in the Teen section, which is what others seem to be reporting as well. Puffin is going all out in the UK and it's reflected in the sales numbers. I wonder how Hyperion/Miramax's efforts (or lack of effort) will reflect in US sales?