Exactly. The best way to say it would be this, Die Another Day was popular, but it was not financially successfull.
The media and MGM/EON report it and hype it as the most successful ever, and so on, that is extremely misleading.
The last two films were popular, they just were not successfull because of the costs.
That's what the problem really is.
Cubby Broccoli had a much better grasp on what Bond could make and kept the costs closer to that.
If you look at the last say 3 films and what they grossed, because they grossed quite a lot they should have been very lucrative.
I guess really the best way to think of this is Die Another Day should have had a budget more like $115 million for production costs versus $142 million.
But the philosophy of MGM and especially of Michael Wilson and Babs Broccoli is that they needed to get bigger and bigger.
They believe the films only could make that much if they were that big and cost that much and such.
But obviously their father and his partner had a much different idea than that.
GoldenEye wasn't done as such a huge blockbuster like this so they should have known that those huge runaway costs and outlandishing over the top films were not needed.
Al they had to do was look at how GoldenEye had more worldiwde admissions and made more in inflated terms than any of the 3 Bonds that followed and they could have seen that this idea of these incredible huge films was not needed.
There father might have made a film like Tomorrow Never Dies, but he would have then followed it with a film like For Your Eyes Only, not The World Is Not Enough.
This is why as I said before they have muckeed it up indeed.
This is also as I said before why it was no shock that Brosnan was let go and why they talked about smaller, grittier Bonds and so forth. They learned their lesson now I believe.
But as I said now that Sony has it the budget may be over $200 million, who knows. They may try to make Bond something like the Spider Man franchise now. But this is a mistake.
You can not keep making films like Die Another Day, that is not the appeal of Bond. It was never meant to be that. So I would suspect even the high grosses will start to go down if they keep that up.
All you can say is they managed the films so poorly that even with brosnan's popularity and high grosses they managed to help bankrupt MGM. And MGM was the worst run high dollar film studio there was.
They had franchises like Bond and Rocky and had income off them and thinhs like the Pink Panther franchise and Gone With The Wind and such never ending and etc and still could not manage.
So it isn't that the Bond films have become unpopular, the last film's worldwide gross put it in the top 7 I think for its release year worldwide, but they just became non lucrative, so are not actually successful to that.
Sony can afford to take the costs and collect tv and DVD incomes.
Actually if it was not for EON who still wants to make them, a big studio like Sony could just buy it then not making any more and just collect on the tv and video incomes endlessly of the older films like the DVD box sets and such.
But Eonhas to milk their cash cow. Hopefully they learned their lesson now and get their act together. Otherwise someone will probably just buy out their share.
Edited by Get_MOOre7, 20 December 2004 - 05:39 PM.