The Coca-Cola Company has announced its Coca-Cola Zero brand is to team up with the 23rd instalment of the James Bond series, Skyfall, as part of promotions for the films worldwide release this autumn.
The announcement continues Coca-Cola and James Bond’s successful partnership, which began in 2008 through the brand’s association with Quantum of Solace. This time the campaign will be asking fans to “Unlock the 007 In You.”
The association will see all Coke Zero products undergoing a special Bond themed makeover. The limited edition designs will feature across multiple pack formats, including cans, PET bottles and an aluminium bottle, all of which will showcase the famous Bond ‘gun barrel’ design.
Marketing Director for Coca-Cola Great Britain, Zoe Howorth, commented: “Skyfall is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise.
“James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”
The campaign is set to roll out across TV, cinema, PR and outdoor advertising. Digital and social media campaigns, as well as on-pack promotions are also planned.
Taken from TheDrum.com
Now, I myself loved the 'Quantum Of Solace' Zero campaign - great 'Casino Royale'-esque images and a brilliant introduction to the Bond-esque guitar and brass track for "Another Way To Die".
Maybe we'll be able to hear the introduction for the 'Skyfall' main theme for this campaign in a similar way?
