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Licence to Kill Advertising Campaign


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#31 Byron

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Posted 26 April 2011 - 01:27 PM




Oh, I think I know which one you're talking about. And if it's not the one, it sure fits the description of what you just described.

Posted Image


That pic of Dalton on the flyer was from a one day post production shoot for a trailer which, sadly, never was used as intended.

Mr. Binder shot a trailer sequence in the GSE (General Screen Enterprises) small Uxbridge studio, (about 10 min drive from Pinewood). The trailer was dark and moody - very noir'ish like the flyer image.

If I recall correctly, Bond, shot in deep shadow, is seen angrily stripping off his tie and jacket, then pulling on his shoulder holster, loading his gun and then turning to camera, his expression intense and mean.

However, in the end , all they used was the gun loading part of the trailer and cut it in between action clips from the film for a US trailer.

It's a shame they did not stick to their guns - but on LTK there was a lot of good intentions and good ideas, but they all got watered down. In truth, I believe MGM was not confident enough in Dalton to truly back him up with a darker campaign. And that failure hurt the US box-office.


iBond - That's the image i was referring to! Many thanks for posting!

ColSun - that trailer sounds fascinating. Never heard of this before. Have you personally seen it or only read about it? Is it available online anywhere?

Together with the Dalton "Speak Lark" ad, this sounds like a hidden Dalton Bond gem.

#32 Royal Dalton

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Posted 26 April 2011 - 02:01 PM

I don't know why they went against the classic James Bond image so much with all of the advertising for this film. Even Binder's "How many times can one man leave you breathless?" trailer. Very strange. Especially since Bond spends half the film in a dinner jacket.

#33 sthgilyadgnivileht

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Posted 26 April 2011 - 02:35 PM

It's a shame they did not stick to their guns - but on LTK there was a lot of good intentions and good ideas, but they all got watered down. In truth, I believe MGM was not confident enough in Dalton to truly back him up with a darker campaign. And that failure hurt the US box-office.

Agreed.

I don't know why they went against the classic James Bond image so much with all of the advertising for this film. Even Binder's "How many times can one man leave you breathless?" trailer. Very strange. Especially since Bond spends half the film in a dinner jacket.

Agreed.

This film is/was an interesting time for Bond. The impression I have is that the film makers were excited and had every confidence in the new film and their new Bond, and it's a shame some of the advertising didn't seem to reflect this.

#34 Col. Sun

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Posted 26 April 2011 - 02:36 PM





Oh, I think I know which one you're talking about. And if it's not the one, it sure fits the description of what you just described.

Posted Image


That pic of Dalton on the flyer was from a one day post production shoot for a trailer which, sadly, never was used as intended.

Mr. Binder shot a trailer sequence in the GSE (General Screen Enterprises) small Uxbridge studio, (about 10 min drive from Pinewood). The trailer was dark and moody - very noir'ish like the flyer image.

If I recall correctly, Bond, shot in deep shadow, is seen angrily stripping off his tie and jacket, then pulling on his shoulder holster, loading his gun and then turning to camera, his expression intense and mean.

However, in the end , all they used was the gun loading part of the trailer and cut it in between action clips from the film for a US trailer.

It's a shame they did not stick to their guns - but on LTK there was a lot of good intentions and good ideas, but they all got watered down. In truth, I believe MGM was not confident enough in Dalton to truly back him up with a darker campaign. And that failure hurt the US box-office.


iBond - That's the image i was referring to! Many thanks for posting!

ColSun - that trailer sounds fascinating. Never heard of this before. Have you personally seen it or only read about it? Is it available online anywhere?

Together with the Dalton "Speak Lark" ad, this sounds like a hidden Dalton Bond gem.


As you probably know I worked in the editing rooms on LTK. So we saw a rough cut of the proposed trailer, but as I say, it was never 100% completed for use (from what I remember), instead shots were used in one of the US trailers. Shame. It had the makings of a very cool ad. I don't believe it is available anywhere.

#35 Mr. Blofeld

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Posted 26 April 2011 - 02:56 PM

Could you... "liberate" it, perhaps? ;)

#36 Matt_13

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Posted 26 April 2011 - 03:31 PM




This is actually my favorite poster for Licence to Kill. I would like to have this up in my room.

I do have this poster, but I don't have it up in my Bond room. I do have the UK version (which I prefer) as well as the teaser poster.


In my view both the US & UK versions are rubbish. The teaser was the only decent one.
There was also alternative artwork on a small-sized flyer that i have, which was much better. It has Dalton standing, in a suit but looking slightly disheveled with a weary, tired expression on his face. There is some sort of tag line. It's quite a moody image much better than the final artwork.
Searched but can't find this image online.


Oh, I think I know which one you're talking about. And if it's not the one, it sure fits the description of what you just described.

Posted Image


I have never seen this image before, and all I can say is Wow. That's so....Bond. Why the hell did they neglect to use this image more! Did they honestly think putting Bond in a very, very 80's looking black button down and black paints was more cool than THIS? Jesus. Thanks for posting this one. Really cool image.

#37 sthgilyadgnivileht

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Posted 26 April 2011 - 03:55 PM

Posted Image

I'm assuming then this image wasn't part of the US campaign, can anyone confirm?

#38 iBond

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Posted 28 April 2011 - 10:33 PM





This is actually my favorite poster for Licence to Kill. I would like to have this up in my room.

I do have this poster, but I don't have it up in my Bond room. I do have the UK version (which I prefer) as well as the teaser poster.


In my view both the US & UK versions are rubbish. The teaser was the only decent one.
There was also alternative artwork on a small-sized flyer that i have, which was much better. It has Dalton standing, in a suit but looking slightly disheveled with a weary, tired expression on his face. There is some sort of tag line. It's quite a moody image much better than the final artwork.
Searched but can't find this image online.


Oh, I think I know which one you're talking about. And if it's not the one, it sure fits the description of what you just described.

Posted Image


I have never seen this image before, and all I can say is Wow. That's so....Bond. Why the hell did they neglect to use this image more! Did they honestly think putting Bond in a very, very 80's looking black button down and black paints was more cool than THIS? Jesus. Thanks for posting this one. Really cool image.


No problem! Yeah, I did find a bigger version of this poster somewhere but this is the biggest I could find. Yeah, it is pretty cool. Very down and dirty with the film.

I don't know why they went against the classic James Bond image so much with all of the advertising for this film. Even Binder's "How many times can one man leave you breathless?" trailer. Very strange. Especially since Bond spends half the film in a dinner jacket.


I guess that was the selling point. It wasn't as much as what he wore in the film as it was to try and tell the viewer that this was going to be a grungy and less elegant Bond film.

#39 Miles Miservy

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Posted 16 May 2011 - 02:00 PM



Your Bond room? I'd love to see this room! hehe

This is an older picture so some of the posters have been changed around.
Posted Image

It is hard to tell, but if you look closely, my LTK teaser poster has the original US spelling of "License"

Gee, I don't feel like such a geek now. All I have is about a dozen or so movie marquee posters lined up along the walls of my staircase. Thanks.

#40 iBond

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Posted 21 May 2011 - 04:53 PM





This is actually my favorite poster for Licence to Kill. I would like to have this up in my room.

I do have this poster, but I don't have it up in my Bond room. I do have the UK version (which I prefer) as well as the teaser poster.


In my view both the US & UK versions are rubbish. The teaser was the only decent one.
There was also alternative artwork on a small-sized flyer that i have, which was much better. It has Dalton standing, in a suit but looking slightly disheveled with a weary, tired expression on his face. There is some sort of tag line. It's quite a moody image much better than the final artwork.
Searched but can't find this image online.


Oh, I think I know which one you're talking about. And if it's not the one, it sure fits the description of what you just described.

Posted Image


I have never seen this image before, and all I can say is Wow. That's so....Bond. Why the hell did they neglect to use this image more! Did they honestly think putting Bond in a very, very 80's looking black button down and black paints was more cool than THIS? Jesus. Thanks for posting this one. Really cool image.


No problem! Yeah, I think this would have worked much, much better! I mean, yes it was something not used before with his whole black get-up, but this would have been a much better fit to the film. A little something that you won't see until Daniel Craig's poster for Casino Royale.

#41 ROGERJAMESMOORE

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Posted 21 May 2011 - 07:31 PM

Ever since the Moore era the Bond posters went downhill anyway. Especially the Bronson & Craig ones.

#42 Dekard77

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Posted 21 May 2011 - 08:41 PM

GE,TWINE had decent posters. But the rest are like Cologne ads.

#43 iBond

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Posted 21 May 2011 - 10:07 PM

Hahahahaha! I can see your point. But at the same time, Bond is elegant so it's only the best for him.

#44 RivenWinner

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Posted 27 May 2011 - 05:48 PM

I've never seen that "Out for Revenge" poster before; it's really awesome! Such a shame it didn't see circulation. Thanks for posting it.

#45 sthgilyadgnivileht

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Posted 27 May 2011 - 06:00 PM

I've never seen that "Out for Revenge" poster before; it's really awesome! Such a shame it didn't see circulation. Thanks for posting it.

I don't think it was ever a poster as such (unfortunately) and used in cinemas. It was part of a mini six page fold out leaflet that sold the film in Britain.

#46 iBond

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Posted 28 May 2011 - 01:44 AM

I've never seen that "Out for Revenge" poster before; it's really awesome! Such a shame it didn't see circulation. Thanks for posting it.


No problem! I found a bigger one before, I'm still searching for it. I'll post it on here as soon as I find it!

#47 iBond

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Posted 04 June 2011 - 07:01 PM

Here's the bigger version I found! Enjoy!

Posted Image

#48 Dekard77

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Posted 05 June 2011 - 05:53 AM

Why can't I view the image posted above on my Macbook pro?

#49 iBond

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Posted 05 June 2011 - 08:07 AM

I have no clue.

#50 mattjoes

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Posted 05 June 2011 - 11:56 PM

Why can't I view the image posted above on my Macbook pro?

I believe you need an Imageshack account; I had to login to see the image.

Anyway, it's a fantastic poster, probably the best one of the LTK bunch. I also like the one with Bond suitless and holding the gun. Both of them are simple, striking and distinctive. Had they been used in the US, they would have looked more up to date when comparing them against the promotional art of Batman and Lethal Weapon 2, two of Bond's biggest contenders back in the day.

There also is a piece of drawn art which was done in a more traditional vein that, while certainly great looking, kind of tells you its business as usual, whereas this rather different pair of posters clearly tell you this isn't your typical Bond film.

Even though I like its final incarnation and Brosnan was a good Bond, I wish GoldenEye had been made with Dalton and Alan Rickman as 006. Dalton was trying to take the character to new places and Glen and the others couldn't (or wouldn't) keep up with his pace. Were the producers at any point going to keep him but change the crew for that third film that never was?

Edited by mattjoes, 06 June 2011 - 01:17 AM.


#51 Mr. Blofeld

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Posted 06 June 2011 - 02:27 AM

Even though I like its final incarnation and Brosnan was a good Bond, I wish GoldenEye had been made with Dalton and Alan Rickman as 006. Dalton was trying to take the character to new places and Glen and the others couldn't (or wouldn't) keep up with his pace. Were the producers at any point going to keep him but change the crew for that third film that never was?

Yes; you can read all about it here: http://www.mi6-hq.co...ies/bond17.php3

I'm pretty sure the production timeline listed there is a bit off, though, because I have a PDF copy of the GoldenEye first draft, written by Michael France for Dalton's Bond -- and it's dated 1-94, not any time in '93. If you'd like to read it, mattjoes, just PM me your e-mail address; I'll send you a copy. :)

#52 Dekard77

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Posted 06 June 2011 - 03:49 AM


Why can't I view the image posted above on my Macbook pro?

I believe you need an Imageshack account; I had to login to see the image.

Anyway, it's a fantastic poster, probably the best one of the LTK bunch. I also like the one with Bond suitless and holding the gun. Both of them are simple, striking and distinctive. Had they been used in the US, they would have looked more up to date when comparing them against the promotional art of Batman and Lethal Weapon 2, two of Bond's biggest contenders back in the day.

There also is a piece of drawn art which was done in a more traditional vein that, while certainly great looking, kind of tells you its business as usual, whereas this rather different pair of posters clearly tell you this isn't your typical Bond film.

Even though I like its final incarnation and Brosnan was a good Bond, I wish GoldenEye had been made with Dalton and Alan Rickman as 006. Dalton was trying to take the character to new places and Glen and the others couldn't (or wouldn't) keep up with his pace. Were the producers at any point going to keep him but change the crew for that third film that never was?


Thanks for the info will look into it, I remember reading in Empire or Premier magazine '93 how Michael France being hired to write next Bond movie with TD surely returning. Liam Neeson was hot tip to be Bond incase TD stepped down. Sean Bean always plays a good villain but his 006 was rather flat. That train scene in St.Petersburg was rather weak. In the book I felt that 006 was rather bitter and vengful, A vibe I didn't get through Sean Bean. Maybe the likes of Ben Cross would have been more sinister. :S

#53 Royal Dalton

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Posted 06 June 2011 - 03:53 AM

I'm pretty sure the production timeline listed there is a bit off, though, because I have a PDF copy of the GoldenEye first draft, written by Michael France for Dalton's Bond -- and it's dated 1-94, not any time in '93.

It's the same date on my hard copy. The August '93 date they've got on there must be wrong. But he was announced as the writer in May '93. So, he took his time with it.

By comparison, Jeffrey Caine banged out both of his drafts within four months. The second one (dated 7th August '94) being largely the same as the finished film.

#54 iBond

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Posted 06 June 2011 - 07:17 AM

Interesting material! I just checked it out. Gosh, it would have been cool if Dalton did another film. I was just reading the cover of the Licence to Kill laserdisk and it describes about how "Dalton is clearly making the role of James Bond uniquely his." Now, we can only discuss and guess what it would have been like...

#55 sthgilyadgnivileht

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Posted 06 June 2011 - 12:43 PM

Even though I like its final incarnation and Brosnan was a good Bond, I wish GoldenEye had been made with Dalton and Alan Rickman as 006. Dalton was trying to take the character to new places and Glen and the others couldn't (or wouldn't) keep up with his pace. Were the producers at any point going to keep him but change the crew for that third film that never was?

I found out recently he was contracted for four Bond movies when he was signed for Bond with TLD. The change in style for LTK was a big leap for the Bond series back in '89 and saw Glen and Dalton defend the new more violent tougher approach to UK reporters who were critical about the violence in the film during it's publicity. I have always had the impression the film makers were very conscious to create a Bond to suit Dalton and the direction he wanted to take the character. Whilst It's a shame that third Dalton film wasn't made in order to see what would have been done, I think the enforced sabbatical that the series took from 89-95 was an advantage as it gave the world the chance to remember how much they missed 007 when he wasn't around.

#56 Royal Dalton

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Posted 06 June 2011 - 04:21 PM

I have always had the impression the film makers were very conscious to create a Bond to suit Dalton and the direction he wanted to take the character.

I'm sure you're right. Although, ironically, that's precisely what he didn't want them to do. Ramping up the violence was a deliberate decision, too. And a stupid one.

#57 sthgilyadgnivileht

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Posted 06 June 2011 - 05:19 PM

I have always had the impression the film makers were very conscious to create a Bond to suit Dalton and the direction he wanted to take the character.

I'm sure you're right. Although, ironically, that's precisely what he didn't want them to do.

Interesting Royal Dalton, but you'd have to expand a bit before I accept your point of view. This almost implies Dalton would have preferred just to turn up on the set and get on with it, rather than have any input into the direction his films should take.

#58 Royal Dalton

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Posted 06 June 2011 - 05:46 PM

He said it in a magazine interview once. I can't remember the exact source. But he said he didn't want them writing the part specifically for him because he isn't the character.

"I just want them to write a damn good Bond script and I'll come along and play it."

#59 iBond

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Posted 07 June 2011 - 01:09 AM

He said it in a magazine interview once. I can't remember the exact source. But he said he didn't want them writing the part specifically for him because he isn't the character.

"I just want them to write a damn good Bond script and I'll come along and play it."


Well, in that case he probably means "damn good" in his terms, which would be more towards the serious side and less with the jokes.

#60 Mr. Blofeld

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Posted 07 June 2011 - 04:58 PM

It's the same date on my hard copy. The August '93 date they've got on there must be wrong. But he was announced as the writer in May '93. So, he took his time with it.

If I recall correctly, he even went to Russia, either before or while he was writing, to scout out locations and get a feel for the locale -- and I think it shows in the script.

By comparison, Jeffrey Caine banged out both of his drafts within four months. The second one (dated 7th August '94) being largely the same as the finished film.

Do you have both of those, then? I'd love to have a look at them and compare... :)