DAD will go down in film history as one of the "biggest" with respect to the use of product placement. This helps to off-set the cost of the films. The list of names are endless "Brioni" , "Sony" , "AstonMartin" , "Ford Motors" ( Zao's Jaguar, Jinx's Thunderbird , Frost RangeRover ) , "Finlandia Volka", "Norelco", "Bollinger" , "Omega Seamaster". Plus countless other. Does this help or hurt the picture overall financing , and profitiblity ? DAD production budget was $142 million , with at least $120 million (estimated) in tie-in . With millions more invested before productions of the film itself. Is Bond now "the world best saleman"
The finance of product placement in Bond 21.
Started by
kevrichardson
, Feb 09 2003 11:06 PM
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