Ron Perelman’s Scientific Games Inks James Bond Licensing Deal
Scientific Games —a MacAndrews & Forbes portfolio company and sister company to Deluxe — has inked a license agreement for the James Bond franchise, spanning casino, lottery and social/digital gaming. Terms of the multiyear agreement were not disclosed.
The agreement with EON Productions; Danjaq; and MGM Interactive, a subsidiary of Metro-Goldwyn-Mayer, gives Scientific Games the rights to tap past and future James Bond films, as well as the film’s talent portraying James Bond, according to this morning's announcement.
Ron Perelman, chairman of Scientific Games’ board of directors and CEO of MacAndrews & Forbes, said in a statement: “We have been excited about this license opportunity for a very long time and are thrilled that [Scientific Games CEO] Kevin Sheehan and his team were able to secure the exclusive licensing rights.”
Added Sheehan: “James Bond is synonymous with action, excitement, and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the company in the years ahead.”
The company expects to show its first James Bond-themed slot games at the Global Gaming Expo, next October in Las Vegas.