Of course, the cinematic Bond has always been more gallant and heroic than the literary version. Craig-Bond is the closest they've come to presenting him as truly messed up and morally dubious, rather than just "naughty".
Well... this would lead us into a discussion of the literary Bond, but I have always felt that the literary Bond cares much more about the women in his life than the cinematic one. He's serious about his relationships, often thinks of proposing (even actually does it), and he's dumped by his love interests rather than dumps them. More generally, he has a soft spot for the "bird with a wing down" and a protective instinct towards the underdog.
The literary Bond would not quip if a woman under the influence of the main Villain - who has just been his instrument to get at the said Villain - was just executd in a sick fashion before his eyes.