15 replies to this topic

[DLibrasnow]

I see a number of people complaining about Sony product placement in Casino Royale, but to be honest all I noticed when I watched the movie was the laptop that Bond is using at the end.

I understand from another CBNer that the cellphones were Sony brands, but this didn't register to me when I was watching the movie. I was more concerned with what the text messages, dates and numbers were on phones, NOT with which brand name it was.

[Mister Asterix]

[mra]I noticed but it didn

[Bucky]

the cell phones didnt bother me because they only showed them when showing an important text message so the content was more important. i noticed the laptops but they didnt bother me because they were not as in your face as they could have been like in the hotel scene in die another day.

[dennisbolt]

The phones and laptops were the most blatant, but not too much. I wonder...do they have wifi in the middle of the Grand Canal in Venice?

[Double-0-7]

The phones and laptops were the most blatant, but not too much. I wonder...do they have wifi in the middle of the Grand Canal in Venice?

He might have a data-cellular plan like Sprint offers. It is just a pc card that gets jacked in the side of the laptop and you're pulling data out of the air just like a smartphone.

[stromberg]

Almost every electronic device had a Sony logo on it - down to the fact that the CCTV-CD in the One And Only club (heck, the mentioning of the club's name is a product placement itself) was, of course, a Sony blank.

The explicit mentioning of the Omega in the train scene (okay, they also mentioned the competitor, Rolex)

The Ford on the Bahamas arrival was like straight out of a car comercial...

Funny: when Bond orders his Vesper Martini, he mentions two brands: Gordon's and Kinna Lillet - but not Smirnoff Vodka, the actual sponsor (also spotted the unmistakable 'J

Edited by stromberg, 22 November 2006 - 06:12 PM.

[iexpectu2die]

I never really notice product placement, but the "Rolex?" "Omega." Made me cringe...

[Vauxhall]

I never really notice product placement, but the "Rolex?" "Omega." Made me cringe...

Hmm agreed - made me cringe when I read the script. Had hoped it would have been cut.

I thought one of the more blatant product placements which hasn't been mentioned yet was Vesper using the digital camera in Venice.

[Four-of-a-Kind]

the cell phones and the laptop at the end of the movie are both Sony.

[darkpath]

Funny: when Bond orders his Vesper Martini, he mentions two brands: Gordon's and Kinna Lillet - but not Smirnoff Vodka, the actual sponsor

Those were mentioned simply because those were the ones mentioned in the book. I found it interesting that he specified Kinna Lillet instead of Lillet Blanc as I am given to understand it is currently known.

With regard to the Sony products, were the "bad guys" also using Sony products? I could not identify the mobiles they used. Can someone help me out with that?

[DLibrasnow]

Like I said the only Sony product placement I noticed in the movie theater was the laptop.

Certainly, did not find it as intrusive as the scene in Die Another Day where the camera pans over all the brand name products in the hotel room.

[kneelbeforezod]

"Omega" is possibly the worst example of product placement I've ever seen, or rather heard. When product placement actually interferes with the script, it's gone too bloody far. It's right in the middle of a great scene as well.

Edited by kneelbeforezod, 22 November 2006 - 10:37 PM.

[marktmurphy]

[quote name='kneelbeforezod' post='654563' date='22 November 2006 - 22:36']
"Omega" is possibly the worst example of product placement I've ever seen, or rather heard. When product placement actually interferes with the script, it's gone too bloody far. It's right in the middle of a great scene as well.
[/quote]

I don't really understand this- seemed to flow perfectly well to me. Bond's correcting Vesper because they're trying to one up each other- she mentions his suits so why not his watch?

[quote name='Mister Asterix' post='654321' date='22 November 2006 - 17:41']
[mra]I noticed but it didn

[kneelbeforezod]

"Omega" is possibly the worst example of product placement I've ever seen, or rather heard. When product placement actually interferes with the script, it's gone too bloody far. It's right in the middle of a great scene as well.

I don't really understand this- seemed to flow perfectly well to me. Bond's correcting Vesper because they're trying to one up each other- she mentions his suits so why not his watch?

Yeah but... come on, it's been shoehorned in there, and it made them a lot of money. Just seems so cynical. Takes the piss in fact

[marktmurphy]

I just don't get that feeling at all. I know it's a bit of a cop out, but Fleming loved all his brand names and, well, it's very book Bond to hear it mentioned. And when their big competitor is mentioned in the same breath it takes the edge off the cynical side of it for me.

Let's not forget that their product doesn't get a massive close-up as with all of the previous Bond films they've appeared in, too.

I've got to admit I didn't realise it was pronounced that way, either!

[kneelbeforezod]

Let's not forget that their product doesn't get a massive close-up as with all of the previous Bond films they've appeared in, too.

True, I guess I should be grateful for that