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James Bond's Choice: The Omega Seamaster


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#1 Athena007

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Posted 29 March 2004 - 11:41 PM

CBn Member urhash has put together a great article for CBn's main page on The Omega Seamaster (James Bond's Choice when it comes to watches).

To read his article please visit the story [James Bond's Choice: The Omega Seamaster].

#2 Qwerty

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Posted 30 March 2004 - 12:12 AM

And a fantastic article it is, urhash! Superb job! :)

Quite an interesting fact that Hemming came up with the idea, but then it makes sense since she was costume designer. Some really good pictures in there too, and as the new watch for the newest Bond, it's very sharp looking...and the price proves it. :)

#3 zencat

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Posted 30 March 2004 - 01:09 AM

Great work, urhash. I love this type of of stuff. Thanks for letting CBn host it for you. Keep 'em coming! :)

#4 urhash

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Posted 30 March 2004 - 01:13 AM

Thanks guys. :)

I too like articles with a specific focus on Bond's 'look' as seen in the films. Maybe this will spur some interest in that area. How about an article on the Brioni tux from Bryce? :)

#5 Sensualist

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Posted 30 March 2004 - 01:29 AM

Terrific stuff, urhash. Love the article.

Sensualist was a huge Formula One fan and was captivated by Ayrton Senna, the outstanding driver of his day. Hence, Sensualist's diving watch of choice back in 1997 was a TAG Heuer, tone on tone. Both sporty and elegant. Still ticking and still classy. :)

Rolex, somehow, still seems the choice for OO7. That one from Live And Let Die is OUTSTANDING! :)

Edited by Sensualist, 30 March 2004 - 01:31 AM.


#6 urhash

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Posted 30 March 2004 - 02:23 AM

I've heard a rumor that Bond will be using a NEW Seamaster in the next Bond film. It's the GMT that I mentioned in the article as being more sporty.

Here's a picture: http://www.omegawatc...gd/21348000.jpg

Except it will be stainless steel, not gold as in the pic.

#7 Xenobia

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Posted 30 March 2004 - 02:25 AM

That is a very fitting article on the JB lifestyle. Well done Urhash!

-- Xen

#8 Double-Oh-Zero

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Posted 30 March 2004 - 02:29 AM

Good, informative article, urhash. :)

Hate to be nitpicky, but I'm not sure if that pic you posted is really a "new" Seamaster. I believe the GMT Chronometer is the kind Brosnan usually wears in the ads with his name (as opposed to Bond's name). Brozzie's is black with the stainless steel, I think. Although it's "new" to the Bond films, I suppose.

Again, well done on the article. Very concise. :)

#9 urhash

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Posted 30 March 2004 - 02:33 AM

Although it's "new" to the Bond films, I suppose.

Actually that's what I meant. :) The person I heard it from on the watch forum said the announcement will be made at the next Basel Fair, which I guess is some sort of convention in which Omega participates.

I'm a little surprised to see that Brosnan is now endorsing the 'Bond' Seamaster under his own name. Take a look at www.omegawatches.com to see what I mean.

#10 Triton

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Posted 30 March 2004 - 03:39 AM

Can anyone explain to me what the purpose of unidirectional rotating bezel on the Omega Seamaster and other similarly styled dive watches is?

Does it have something to do with moving the 0 of the bezel to the minute hand of the watch and then using the numbers on the bezel to determine how much time has elapsed?

For example, a diver at the surface would plan hisr dive according to depth and bottom time. Let's say the dive tables say 115 feet for 15 minutes. He would then turn the rotating bezel so that the 0 would lined up with the minute hand. During the dive, the diver would then constantly refer to watch adjusting his depth as time elapsed. When the minute hand reached the middle of the 20 section, the diver should be at the surface.

Do I understand this correctly? Its probably very basic, but the Omega manual doesn't seem to mention how to use the bezel.

#11 Athena007

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Posted 30 March 2004 - 03:47 AM

I'm a little surprised to see that Brosnan is now endorsing the 'Bond' Seamaster under his own name.  Take a look at www.omegawatches.com to see what I mean.

Oh I know... I was actually going to mention this. I mean I know he's done ads as "Pierce Brosnan's Choice..." as well as "James Bond's Choice..." but is seems as if the new Pierce + Omega campaign is larger than usual... as if he's signed on to be one of their main spokes "models" ...it's seems a little different than their normal signing with him... this could be a clue in the "Brosnan back as Bond?" thing.

Posted Image
Here's a snippit from HELLO MAG about his new Omega Deal.

#12 SPECTRE ASSASSIN

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Posted 30 March 2004 - 04:17 AM

Jolly good work, old chum! (that's you urhash)

Does Pierce Brosnan look old in that picture with the Omega watch?

#13 urhash

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Posted 30 March 2004 - 04:18 AM

Yah, especially the hairline. :)

#14 Triton

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Posted 30 March 2004 - 04:23 AM

Since a new Bond film isn't coming out this year, its probably to Omega's advantage to call the Seamaster Pierce's choice instead of James Bond's choice. Its probably cheaper to pay Pierce for his image than it is to pay MGM/UA for him as Bond. Omega also probably gave Pierce a complimentary Seamaster and so I think that it would be unlikely that Pierce would choose the same watch for different campaign years.

Since Pierce is Bond at the moment, Omega has over a year to cash in on Pierce's image. Pierce and Bond are synonymous at this moment.

But I don't think that the Omega campaign is any indication that Pierce will be hired for Bond XXI.

I would presume that if an Omega Seamaster is featured in Bond XXI, the next Bond actor would be asked to participate in the 2005 Omega marketing campaign.

#15 Athena007

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Posted 30 March 2004 - 04:38 AM

I would presume that if an Omega Seamaster is featured in Bond XXI, the next Bond actor would be asked to participate in the 2005 Omega marketing campaign.

Guess we'll see in 2005. Wonder if Omega will still be Bond's watch then? :) We'll just have to wait and see.

#16 Triton

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Posted 30 March 2004 - 04:40 AM

Terrific stuff, urhash. Love the article.

Sensualist was a huge Formula One fan and was captivated by Ayrton Senna, the outstanding driver of his day. Hence, Sensualist's diving watch of choice back in 1997 was a TAG Heuer, tone on tone. Both sporty and elegant. Still ticking and still classy. :)

Rolex, somehow, still seems the choice for OO7. That one from Live And Let Die is OUTSTANDING! :)

Wasn't the Rolex Oyster Perpetual mentioned in the Fleming books in addition to being worn by Bond in some of the films? Goldfinger, On Her Majesty's Secret Service, in addition to Live and Let Die, come to mind as films in which Bond is shown wearing a Rolex.

At least the Omega Seamaster is the same style of watch as the Rolex Oyster Perpetual. It could be worse, Bond could be wearing Seiko again. :)

#17 Athena007

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Posted 30 March 2004 - 04:41 AM

Does Pierce Brosnan look old in that picture with the Omega watch?

He's mature... like fine wine... :)

#18 zencat

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Posted 30 March 2004 - 04:41 AM

Wasn't the Rolex Oyster Perpetual mentioned in the Fleming books in addition to being worn by Bond in some of the films? Goldfinger, On Her Majesty's Secret Service, in addition to Live and Let Die, come to mind as films in which Bond is shown wearing a Rolex.

Dalton also wears the Rolex in LTK. I think we also get a look at it in Thunderball.

#19 SPECTRE ASSASSIN

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Posted 30 March 2004 - 04:43 AM

Does Pierce Brosnan look old in that picture with the Omega watch?

He's mature... like fine wine... :)

Maybe your right about the wine, part.

#20 Triton

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Posted 30 March 2004 - 04:43 AM

So does anyone know the answer to my unidirectional (counter-clockwise) rotating bezel question?

#21 urhash

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Posted 30 March 2004 - 05:00 AM

Guess we'll see in 2005. Wonder if Omega will still be Bond's watch then? We'll just have to wait and see.


While I can see that the producers may want to change the look in introducing a new Bond, I think the Omega has served both parties well over the past four films. I can't really see them making a change in this department, unless they feel the Seamaster is getting a bit old and the newer models are too sporty to be worn with the suits and tuxs.

I don't see Bond going back to the Rolex either, as they pretty much try to avoid promotional tie-ins and you guys know, EON wants to milk everything Bond wears except his boxers. :)

Edited by urhash, 30 March 2004 - 05:04 AM.


#22 zencat

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Posted 30 March 2004 - 05:06 AM

I don't see Bond going back to the Rolex either, as they pretty much try to avoid promotional tie-ins and you guys know, EON wants to milk everything Bond wears except his boxers. :)

Ah, I see. Maybe that's the real reason James Bond now wears an Omega. Gotta have those tie-in's. Oh well...better than a Seiko.

#23 Triton

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Posted 30 March 2004 - 05:13 AM

I don't see Bond going back to the Rolex either, as they pretty much try to avoid promotional tie-ins and you guys know, EON wants to milk everything Bond wears except his boxers.  :)

Ah, I see. Maybe that's the real reason James Bond now wears an Omega. Gotta have those tie-in's. Oh well...better than a Seiko.

I always wondered about that too. Was Lindy Hemming told that she could dress Pierce in any wristwatch she wanted as long as it was an Omega?

I find it odd that Lindy Hemming would dismiss the Rolex Oyster Perpetual as common and not distinct enough and then chose a watch from the Omega line that looks so similar to it.

#24 Xenobia

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Posted 30 March 2004 - 05:22 AM

Folks...let me ask you this:

If you are surrounded by gorgeous women, would you really care if anyone thought you were old?

-- Xenobia

#25 Tarl_Cabot

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Posted 30 March 2004 - 05:54 AM

I still miss the Rolex-that is James Bond's watch! :) The Omega is the contractually designated watch of Pierce Brosnan's Bond... 4 out of 5 Bonds wore The Rolex. :)

#26 SnakeEyes

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Posted 30 March 2004 - 07:44 AM

Triton, yes you're right (since everyone else has managed to ignore you. Or maybe they don't know either hahaha).

Brosnan, not only looks old in that pic, he looks a bit queer too. Well, quite alot queer actually. Someone needs to recomend a new hair style to him...

#27 Jim

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Posted 30 March 2004 - 12:15 PM

I still miss the Rolex-that is James Bond's watch! :) The Omega is the contractually designated watch of Pierce Brosnan's Bond... 4 out of 5 Bonds wore The Rolex. :)

Quite. This is just some chunky silver watch, much of a muchness.

Always fun to watch the Brosnan films (you don't see me writing that often, admittedly) to note how often this nondescript bauble is always on display, clear of the cuff (ugh; no gentleman should have the watch in such prominence). One would think they're trying to sell it...

...oh

Yes, I know the other Bonds have "watch" moments and Live and Let Die is a horologist's wet dream, but it just never seemed quite so permanently prominent.

In short - urhash's contribution considerably more valuable than the trinket.

#28 urhash

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Posted 30 March 2004 - 02:47 PM

Jim, I know what you mean. They seem to have removed so many of the links on Brosnan's watch that it's always visible no matter what he's wearing. Frankly I don't even know how anyone can bend their wrist with a watch that far up their hand.

Probably a 'special request' from Omega... :)

#29 Sensualist

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Posted 30 March 2004 - 06:36 PM

So does anyone know the answer to my unidirectional (counter-clockwise) rotating bezel question?

:) Sorry, old friend. Just checked-in.

Ok. Right idea. Sensualist was under the impression that a diver would rotate the "0" (or in Sensualist's case, rotate the "Heuer" part of the logo :) ) to the point where the minute hand reached the time where the air in the scuba tank was nearly empty.

In other words, Triton, if it was 10 minutes to X, and you have 40 minutes of air, you'd rotate the bezel (counter-clockwise as you stated) to 30 mins past.

So when the minute hand approached the "0" (or logo, or whatever) on the bezel, i.e. bottom of the hour/half-past the hour (in this example), the diver would know it's time to resurface.

How's that! :)

Long live the Goldfinger/OHMSS/Live And Let Die Rolex perpetual! :)

#30 Dmitri Mishkin

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Posted 01 April 2004 - 01:45 AM

Excellent article, well written and has an air of authority about it, urhash. Hope you contribute more here, it'd be great to read your work.

I particularly like the advice of what to wear to a formal occasion - "wear what you want." :) I'm not one obssessed with fashion. To me, the Omega is a fine watch as are many.